When designing the front cover of a magazine put the most engaging headline on the bottom so that is partially blocked by a standard shelf.
I noticed that a few gossip magazines did this by accident the other day. I accidentally invested myself by lifting them up to see.
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Coloured plastic packaging is obviously the standard way of doing this, but unfortunately this signals a high likelihood of content fraud.
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It's better to do what I say because it doesn't look like you're playing a game with consumers attention and commitment to your product.
End of conversation
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