Invest against your risks. Got a product with no traction? Move the risk from market risk to tech risk before investing in more engineers.
@dorkitude I need to work out whether I am doing the right thing with my side project...
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@sebinsua recommended reading: Confessions of an Advertising Man (Ogilvy) and Positioning (Trout)Thanks. Twitter will use this to make your timeline better. UndoUndo
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