Invest against your risks. Got a product with no traction? Move the risk from market risk to tech risk before investing in more engineers.
@dorkitude What do you mean by messaging? Marketing or good old fashioned talking to people?
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@dorkitude I need to work out whether I am doing the right thing with my side project... -
@sebinsua recommended reading: Confessions of an Advertising Man (Ogilvy) and Positioning (Trout)
End of conversation
New conversation -
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