#startuptricks Reduce the cost of your employees by paying them with believable status-signalling narratives.
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Replying to @nouswaves
For example, "We *care* about *helping humanity* by making everyone more efficient."
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Replying to @nouswaves
This is the right frame as the self-image is affirming of their goodness and isn't too offensive at parties.
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Whatever you do DO NOT tell them that they are making project management software so the founders can make fuck-you money. Keep that secret.
9:30 AM - 7 Jun 2014
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