Price signalling is a really interesting thread. I don't know anything standard about it, but I had an interesting thought yesterday...
Similar to when people look at @facebook they say something like "They're not selling you anything because you are the product."
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I saw a sign-post yesterday: it said "Free Comedy". I thought: you're buying bodies.
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Then I thought: Free X At a minimum you value getting one more person to use X (or some related behaviour) at the price of X.
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