When looking for #optionality, decide first whether it is a buyers or sellers market.
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Replying to @nouswaves
This will tell you where and how trades will take place.
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Replying to @nouswaves
Flipping from marketer to advertiser, the next trick is to understand the heuristics that are used by the third party to check you out.
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Context is the market for optionality-giving information.
9:21 AM - 26 Aug 2013
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