I'm appalled at # startups who say "we've spent nothing on mktg; our cust acqstn is entirely organic" -- aka, "I'm a marketing retard".
@rabois @davemcclure @BenedictEvans That's not a plan. If it just happens they're lucky.
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@rabois@davemcclure@BenedictEvans What's the cheapest access to target market? Is there too much noise? Can we engage with our message? -
@rabois@davemcclure@BenedictEvans Free means nothing if you do not acquire customers with it. Those questions must always be tested.
End of conversation
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