hypergood: super-red flavourless tomatoes, auto-tune, white veneers, prestige tv, superheroes, etc.
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I think this is a more useful concept than 'premium mediocre'. A tendency for modernity to distinguish highly-visible 'good' qualities but then to hyperextend them until they injure other important qualities.
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The charade is partially due to the difficulty in maintaining overall good form against market pressures. It's cheaper to find one 'good' quality which can be amplified and to turn it up to 11.
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It creates situations in which the best aspect of something is the most monstrous and ill-fitting. The issue isn't specifically artificiality, it's only attempting to do one thing and overdoing it.
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Actually what @ctbeiser is referring to might be the precursor to hypergood. The wood becomes woodier than real wood: it's not yet competed against other woodier-than-woods enough to become weird.
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