Michael Yacavone
People on fixed incomes can’t afford $10/month here and $10/month there for the rest of their lives.
From a customer POV subscriptions suck if you become disabled, lose your job, retire, have emergency medical bills, etc.
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So if I suddenly have emergency expenses, and can’t afford the subscription to the software I use to earn a living… um, tough luck?
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To say nothing of retiring and someday not being able to afford music subscription?
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The people making decisions at Apple are all multi-millionaires. Their families will be fine in retirement.
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Good for them, but it’s an edge case. Most people will be surprised when things they take for granted, like music, are no longer affordable.
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Subscription prices are not fixed — they can increase at the whim of developers / platforms.
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So as people age an income decreases, costs of everyday “luxuries” like music, or apps, increases.
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Customers are REALLY going to hate technology companies when this hits, ten or twenty years from now.
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