"... as its consumers grow more design-fluent, our response grows more complex. We resent its absence (Why is this restaurant website so crappy?) but also resent its allure; we resent that knowing the term sans serif does not make you immune to sans serif’s appeal."
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“Assembling the stock crap that my generation is drawn to doesn’t require a marketing genius. You get a potted plant, a neon sign, and a nice bold sans-serif font, and boom, you’ve got a subway ad for the latest disruptive millennial brand.”
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