@enigmaconf day 3! Last panel: Disinformation. Today's panelists are @noUpside, @iMeluny, @camillefrancois
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"Bad metrics": mentions, impressions, share of voice, engagement, clickthroughs, advertising value equivalency. We needed numbers to show, so we've created numbers that don't help us.
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Let's look at a few campaigns (from firms that are no longer around). Bell Pottinger: hired by Indian billionaires w/strong ties to South Africa to create racial tensions in the country to distract from other misdeeds. Yikes!
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@noUpside from@Stanford_Cyber on the IRA and GRU. IRA: memetic propaganda (well-targeted units of social info meant for sharing), social manipulation. Excellent at audience targeting + segmentation. Classic propaganda techniques update for Internet age.#enigma2020Prikaži ovu nit -
Next step is targeting and recruiting of the unwitting: encouragement to participant in the community. "As members of the [...] community, WE need to do something."
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Now the GRU: strong, geopolitically focused activity. FB page engagement largely failed. (14K engagements, 167M engagements for the IRA.) Why bother? Narrative propaganda and media manipulation. Not P2P: narrative longform pushing a certain line.
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The GRU playbook: Create front organizations and personas that bring legitimacy. Fronts like fake Syrian media org, fake think tanks... which then get cited and amplified. Personas at the fronts contribute to alt media in the US too.
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Spearphishing and hacks/leaks were partly done in service of this ecosystem. DCLeaks failed at spreading on social media, but succeeded at manipulating the media narrative about each release.
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Detection is a challenge, attribution is getting harder.
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Q&A time! Q: How effective are graph analysis techniques in detection? A: Somewhat effective, but you need collaboration with those working on the platforms. Bot scores less effective.
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Q: Thoughts on Neal Stephenson's predictions (weaponized truth, truth as a privilege)? A: This isn't a new area - we've been doing propaganda and misinfo forever. Current world isn't all that different, just new tools. Getting worse doesn't look much different.
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Q: Research into identifying demographics of people more likely to participate in spreading disinfo? A: Study about older populations, study on how design affects willingness to share.
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A: We need regulation on the information industry, not just platforms. A: How do we think about the future of digital identity?
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), and spammers too.