Thanks to @NYCMayor’s Executive Order 47, govt. ads went to local news organizations in every corner of the city. @newmarkjschool’s Center for Community Media worked with outlets to secure the revenue.
Show this thread
NEW @CCMNewmarkJ REPORT: NYC injects almost $10 million in total ad revenue into local news outlets — a lifeline during the pandemic.
http://newmarkj.io/LjMH50CHfG4 #NewmarkJSchoolpic.twitter.com/jM1Fclhzdo
-
-
-
In a historically difficult year, community outlets vastly increased their ad revenue:
@HaitianTimes_ received $200 in 2019 and $73k in 2020;@Forum_Daily, serving 1.6 million Russian Americans in the NY region, received nothing in 2019 and $30k in 2020.pic.twitter.com/vgymloUNGW
Show this thread -
The city ads enabled outlets in areas hard hit by the pandemic to keep publishing. “It helped us tremendously, especially when other ad revenues declined by over 90%,” said the
@TheRealSATimes publisher. "I was able to keep the website running," said the@QueensLatino director.Show this thread -
The program assisted both digital and print publications in 37 languages providing reliable
#COVID19,#Election2020, and#census information.pic.twitter.com/xxQtxh2tsb
Show this thread -
"CCM is taking what we've learned in New York to create a model for cities across the country,” says
@gmochkofsky, executive director of@CCMNewmarkJ.Show this thread -
Get the full story about CCM’s Advertising Boost Initiative, sponsored by
@Revson_Fdn, CITI, and Newmark J-School.http://newmarkj.io/5O6Z50CHgiKShow this thread
End of conversation
New conversation -
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.