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Naval
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@naval

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Naval

@naval

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    Naval‏ @naval 25 Mar 2019

    Consumer tech works best when it’s completely horizontal or deeply vertical. Multi-vertical out of the gate usually fails. Once you nail the first vertical, you can expand to others. As a friend put it, “people want oranges and people want lemons, but nobody wants a citrus.”

    2:27 AM - 25 Mar 2019
    • 555 Retweets
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    • Vishal Kothari Jaskirat hisoka Piyush Dinde Chelsea is Back Kiran Gali Ashu Manohar Vedika Jain steven
    53 replies 555 retweets 2,789 likes
      1. Informal_economist‏ @mjtalks2 25 Mar 2019
        Replying to @naval

        Spot on

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      1. Zack Klapman‏ @ZackKlapman 25 Mar 2019
        Replying to @naval

        Is Sales Force an example of a multi-vertical? Enjoyed your podcasts. Wish they were longer, but your advice is simple enough, maybe they don’t need to be.

        0 replies 0 retweets 3 likes
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      2. Not Liquid‏ @illiquid_ 25 Mar 2019
        Replying to @naval

        Huh, didnt quite get this. Can you please elaborate?

        1 reply 0 retweets 1 like
      3. Zah'bn‏ @iTundesignerd 25 Mar 2019
        Replying to @illiquid_ @naval

        Zah'bn Retweeted

        https://twitter.com/tweetsnohate/status/1110113126748323840?s=19 …

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      2. ChuChuTrain‏ @TheChuChu_ 25 Mar 2019
        Replying to @naval

        Got example of the multi vertical fails?

        1 reply 0 retweets 3 likes
      3. Upneet Grover‏ @grover_7up 25 Mar 2019
        Replying to @TheChuChu_ @naval

        Not a fail per se, since most of the classifieds in india are stuggling with revenue anyways, but for eg quikr [ multi vertical ] does leser revenues than deeply vertical portals like 99acres, cardekho etc

        0 replies 0 retweets 2 likes
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      2. Balakrishnan‏ @bkrishn 25 Mar 2019
        Replying to @naval @subbins

        Better example, Subra?

        1 reply 0 retweets 0 likes
      3. NMSubra‏ @nmsubra 25 Mar 2019
        Replying to @bkrishn @naval

        Succeeding with paytm wallet and then expanding into paytm mall (horizontal) when successful. Or even amazon(books online vertical) and then branching into everything when successful...

        1 reply 0 retweets 6 likes
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      1. $ € ¥ ₿ ₮ Ξ‏ @tomerdian 25 Mar 2019
        Replying to @naval

        Same with your followers who ask this statement. Can you elaborate more, or give example company who run in vertical or horizontal?

        0 replies 0 retweets 0 likes
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      2. SṔM‏ @spmmurray 25 Mar 2019

        Wel said. Thats why its so important to ensure we discuss Market-Product fit and not vice versa. Focus on the problem, not the solution.

        0 replies 0 retweets 1 like
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