30 days ago we changed our business model at ConvertKit and added a free plan. We now just crossed 10,000 free accounts!pic.twitter.com/Y29Dz0gMG0
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So we differentiated our free plan in two key ways: 1. It doesn't include automations or sequences 2. It doesn't include chat support With those 2 main differences between free and paid we've only seen a contraction of about $6,000 in MRR in the last month.
One key realization is that creators still only think of ConvertKit as an email platform, not email AND landing pages which it now is. We have hundreds of beautiful landing pages being created every day. It will just be a lot of work to spread that message far and wide!
Our next major campaign will be telling all creators that ConvertKit is the easiest way to launch their next creative project, 100% for free: https://convertkit.com/features/landing-pages …pic.twitter.com/POcoYqZKh9
Our other big challenge is to create more incentives and improve the process for inviting more creators. In January 16% of our accounts came from invites, we want to increase that to 25% in February. The 22% invite acceptance rate could be higher with better copy & design.
Right now we aren't worried about our free to paid conversion rate. Only 22 of those 10k have upgraded to paid. In 6 months we'll put attention there. For now it's all about a big push to our goal of 500,000 creators using the free version of ConvertKit in 2020.
Our mission has always been to help creators in a living. Now we can truly support ALL creators, not just those who can afford a premium service. This has been in the works for 3 years and I couldn't be happier to finally have the first version live.pic.twitter.com/QU9rbi2tC2
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