You know we really need to have a convo about A/B tests...
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Yes! Your work with
@mawnikr is a key anchor point of my dissertation introduction! - Show replies
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It was an argument between Alice and Bob.
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I've pointed someone who might know at your tweet, but pending that trying looking at the archives for the old HUMAN-NETS mailing list.
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An A/B test in what context? Marketing, product/app, tech (like routing?), etc…?
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An A/B test with humans outside the lab. Social psychologists were doing lab experiments in the early 80s under controlled conditions
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Early A/B tests of internet tech were done by psychologists in labs in the 1980s. But who was first to take experiments outside the lab?
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I suspect
@mediated1 might know. - Show replies
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Check Quora!
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AOL was doing segmentation in the 90s. I wasn't on biz side to know what data was being tracked, if it was proper A/B or multivar testing.
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thanks for the lead!
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