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natematias's profile
J. Nathan Matias
J. Nathan Matias
J. Nathan Matias
@natematias

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J. Nathan Matias

@natematias

Citizen behavioral science to improve digital life & hold tech accountable. Asst Prof @Cornell · http://citizensandtech.org  · Prev @Princeton @CivicMIT @BKCHarvard

Ithaca NY, NYC, Boston
natematias.com
Joined June 2009

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    J. Nathan Matias‏ @natematias 11 May 2017

    Do we know who did the first A/B test on the internet? This is a serious question. I want to find this person and talk to them.

    5:31 PM - 11 May 2017
    • 51 Retweets
    • 64 Likes
    • 𝙿𝚊𝚞𝚕 Kyle Howells Olea Blossom rabble Gabriel Ashleigh Axios klobs let’s not talk about it Nicholas Proferes
    22 replies 51 retweets 64 likes
      1. New conversation
      2. Luke Stark‏ @luke_stark 11 May 2017
        Replying to @natematias

        You know we really need to have a convo about A/B tests...

        1 reply 0 retweets 2 likes
      3. J. Nathan Matias‏ @natematias 11 May 2017
        Replying to @luke_stark

        Yes! Your work with @mawnikr is a key anchor point of my dissertation introduction!

        1 reply 0 retweets 2 likes
      4. Show replies
      1. Greg Stoddard‏ @gregstod 11 May 2017
        Replying to @natematias

        It was an argument between Alice and Bob.

        0 replies 0 retweets 3 likes
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      1. Steven M. Bellovin‏Verified account @SteveBellovin 11 May 2017
        Replying to @natematias

        I've pointed someone who might know at your tweet, but pending that trying looking at the archives for the old HUMAN-NETS mailing list.

        0 replies 0 retweets 0 likes
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      1. New conversation
      2. joy larkin  🌺‏ @joy 11 May 2017
        Replying to @natematias

        An A/B test in what context? Marketing, product/app, tech (like routing?), etc…?

        2 replies 0 retweets 0 likes
      3. J. Nathan Matias‏ @natematias 11 May 2017
        Replying to @joy

        An A/B test with humans outside the lab. Social psychologists were doing lab experiments in the early 80s under controlled conditions

        0 replies 0 retweets 3 likes
      4. End of conversation
      1. New conversation
      2. J. Nathan Matias‏ @natematias 11 May 2017
        Replying to @natematias

        Early A/B tests of internet tech were done by psychologists in labs in the 1980s. But who was first to take experiments outside the lab?

        2 replies 6 retweets 14 likes
      3. Josh Braun‏ @josh_braun 11 May 2017
        Replying to @natematias

        I suspect @mediated1 might know.

        1 reply 0 retweets 1 like
      4. Show replies
      1. Mohamed Suliman‏ @MuhammedKambal 11 May 2017
        Replying to @natematias

        Check Quora!

        0 replies 0 retweets 2 likes
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      1. New conversation
      2. Kimberly Blessing (she/her)‏ @obiwankimberly 11 May 2017
        Replying to @natematias @meyerweb

        AOL was doing segmentation in the 90s. I wasn't on biz side to know what data was being tracked, if it was proper A/B or multivar testing.

        1 reply 0 retweets 3 likes
      3. J. Nathan Matias‏ @natematias 11 May 2017
        Replying to @obiwankimberly @meyerweb

        thanks for the lead!

        0 replies 0 retweets 0 likes
      4. End of conversation

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