Conversation

Digital writing is as tough as rewarding. Especially coming up with original ideas every day can be draining. But it doesn’t have to be that way: Join the Napkin co-creation program, skip the wait list and never start writing with a blank page again.

Inspiring ideas are key for joyful writing. When we feel inspired, everything gets easier. We have more self-confidence, stop procrastinating and actually find the time to write. We experience flow, our audience grows and the whole process feels like running downhill.

“A system is needed to keep track of the ever-increasing pool of information, which allows one to combine different ideas in an intelligent way with the aim of generating new ideas.” —

Inspiring ideas pop up when we bridge thoughts that previously haven’t been combined. One way to achieve this is going for long walks and waiting for inspiration to strike, but we like the feeling so much, that we want to have a system in place, that inspires us reliably.

We tried everything from pen & paper to sophisticated tools for thought. Either the thoughts are siloed in folders and pages, which makes it hard to retrieve and remix them, or the tools require training and elaborated workflows, which are hard to combine with a busy schedule.

We build an organic system, a thinking companion that resurfaces relevant thoughts without the need for explicit search. The connections are made by association, just like our minds work.

When you capture an inspiring thought, connections to other thoughts are revealed instantly. The interface is based on natural motion patterns: Related thoughts attract each other, unrelated ones push each other away.