When I was at Google, it was relatively easy to see Eric Schmidt’s fears of Microsoft from his time at… Sun, right? still driving him.
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I liked, though, that after Jobs left, Apple immediately made the most PC computer they ever made (Mac II), complete with an emulation card and a keyboard that had PC legends. :·)
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(I might be wrong on the “most,” but the contrast with the little original Mac was pretty stark.)
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Replying to @mwichary @benjedwards
The 8-Bit Guy once made a compelling case that Apple should have put its energy into the Apple IIgs rather than the Mac around '86. I wonder what the internal rivalry was like there. https://www.youtube.com/watch?v=7h4tepFbMso …
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Replying to @ShortFormErnie @benjedwards
I liked the fictionalized version of it in the good Jobs movie. :·D
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Watched the video. It was interesting. After watching it Apple IIgs (which I am thoroughly unfamiliar with) felt to me more like Apple’s internal “Windows.” But I don’t know how he built from the whole video to the conclusion of the Mac being a mistake.
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Replying to @mwichary @benjedwards
I don't think he was saying the Mac was a mistake so much as that the Mac, as it existed in early 1986, had limited upside compared to the Apple II line, considering the IIgs had so many functional similarities. They slowly starved one market to build another.
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Replying to @ShortFormErnie @benjedwards
He said, literally, “building the Mac line was a mistake.” But nitpicking language aside, I still think it’s not that simple. It reminds me a bit of iPod mini and nano situation. It’s not just the specs that matter, there’s all the stuff around it.
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This is what I meant by “Windows” above. Apple was to a point (maybe is) defined by why they were building this, not just what they were building. Externally, I assume also internally.
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(He himself pointed out GS/OS was basically transplanted Mac OS, so the relationship between the two was a bit more complex.)
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But perhaps I’m looking for a clean narrative given all the hindsight. I’d definitely be curious to hear the true behind-the-scenes story. I definitely did not appreciate Apple IIgs enough before watching this.
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Replying to @mwichary @benjedwards
I agree. It does raise an interesting what-if situation.
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