I was thinking you can use them as a starting point, since they’re so relatable – and then dive in. Like, just Apple/Google relationship is full of such nuance. Or Apple/Samsung. I’m sure there are people who could speak of it like that.
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Also, I don’t think most of those were made post factum? I lived through enough of them myself. :·)
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Replying to @mwichary @ShortFormErnie
Some were made by press as it happened :)
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Replying to @benjedwards @mwichary
How about a book of tech industry love triangles? Like tech companies that got burned by a partner?
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Replying to @mwichary @ShortFormErnie
Apple vs. IBM pretty much only happened in Steve Jobs' head and the press. I have asked Apple and IBM vets and they say, huh? We served two diff markets
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Replying to @benjedwards @mwichary
I can see that. Jobs worked better when he had a rival, and it was more beneficial for him to aim at IBM than, say, Commodore.
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Replying to @ShortFormErnie @benjedwards
When I was at Google, it was relatively easy to see Eric Schmidt’s fears of Microsoft from his time at… Sun, right? still driving him.
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I liked, though, that after Jobs left, Apple immediately made the most PC computer they ever made (Mac II), complete with an emulation card and a keyboard that had PC legends. :·)
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Replying to @mwichary @ShortFormErnie
I wrote an article about the Mac II and talked to one of its creators. Really neat machine:https://www.macworld.com/article/1167123/the_macintosh_ii_celebrates_its_25th_anniversary.html …
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Aaargh, so much good reading to look forward to.
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