Every company does this, but I hate that standard unsubscribe copy implies that people ever *choose* to subscribe to BS email marketing.pic.twitter.com/us2G07Xmj8
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Yeah. That copy is also way too long, and linking to “click here” is an awful pattern.
Ugh, yeah. Even "We thought you might be interested in ____, but if we were wrong, unsubscribe here" would be a lot better.
Yikes! There are so many things wrong with that footer. Thanks for tweeting. I'll see what we can do about it.
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