The surprising part of the 1971 BART logo guidelines is the (unmentioned) mixed-case "Bart" on the map https://archive.org/stream/bart-system-symbol/Image090317152700.facing#page/n55/mode/2up … cc @mwicharypic.twitter.com/OeBf3ajoAe
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Also, you couldn't possibly kern that Helvetica any tighter.
The 1970s loooved that tight kerning. Also, mix of Helvetica and Univers, which is weird?
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