I don’t know what it is, but I always die laughing at BoJack Horseman banner jokes.
/cc @caramevpic.twitter.com/TkCmWYBtNr
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Google image search "cake message fail".
Oh my god. Are they all fake, though? :·)
I'm pretty sure this sign in Berkeley is a real-life examplepic.twitter.com/A1PcVcdNR3
The placement of quotation marks makes me suspect, though.
Look up Cake Wrecks if you haven't already 
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