The use of pull quotes online baffles me. They work in the context of a laid-out magazine spread. But when I’m scroll-reading, why interrupt my flow with a completely random paragraph from earlier in the article?pic.twitter.com/fhBTSfkpPu
Writing a book about the history of keyboards: http://aresluna.org/shift-happens · Design manager @figmadesign · Typographer · Occasional speaker · He/him
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The use of pull quotes online baffles me. They work in the context of a laid-out magazine spread. But when I’m scroll-reading, why interrupt my flow with a completely random paragraph from earlier in the article?pic.twitter.com/fhBTSfkpPu
This is a bizarre hill that I will inexplicably die on, but... I think they do the same job in scrollable format as they do on a page: provide visual entry points when skimming/scanning the text. Which I maintain people do more frequently while reading long text than they notice.
Do things like these, or more traditional section headers, render pull quotes unnecessary?pic.twitter.com/ShJh1OFmlq
I think they do a different job (anchoring section breaks in multi section pieces), but they usually don’t scan as complete legible phrases.
They’re all great for visual breaks. For 6,000+ word pieces (or even 1,000 word pieces with only one or two photos and no section breaks), I still found pullquotes helpful.
I understand why some people don’t like them. As someone who appreciates them as a reader and having pretty thoroughly examined many of the “unexamined assumptions”, I don’t really buy the argument that they’re just a mindless holdover from print that has no place on the web.
I think there’s even a case that they’re *especially* suited to how we read on screens now (when used thoughtfully), because they aid non-linear processing. I often scan and digest short snippets (pullquotes, captions, headings) and read adjacent chunks piecemeal.
Yeah, totally. More nuanced version: rather than being inherently bad, a lot of the time they are applied quite thoughtlessly (or even automatically?) and end up interrupting more than they augment.
Yeah, I’ve seen a lot of bad pull quotes at Medium, and we were debating unlaunching them. (They looked so nice, though.)
Personally, I think I still can’t get behind the repetition part. It bothers me even when it’s thoughtful. If you want to *emphasize* a passage and give me a wayfinding aid, that’s fine. But any sort of repetition adds more confusion than it’s worth.
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