The use of pull quotes online baffles me. They work in the context of a laid-out magazine spread. But when I’m scroll-reading, why interrupt my flow with a completely random paragraph from earlier in the article?pic.twitter.com/fhBTSfkpPu
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Yeah, I’ve seen a lot of bad pull quotes at Medium, and we were debating unlaunching them. (They looked so nice, though.)
Personally, I think I still can’t get behind the repetition part. It bothers me even when it’s thoughtful. If you want to *emphasize* a passage and give me a wayfinding aid, that’s fine. But any sort of repetition adds more confusion than it’s worth.
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