The use of pull quotes online baffles me. They work in the context of a laid-out magazine spread. But when I’m scroll-reading, why interrupt my flow with a completely random paragraph from earlier in the article?pic.twitter.com/fhBTSfkpPu
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They’re all great for visual breaks. For 6,000+ word pieces (or even 1,000 word pieces with only one or two photos and no section breaks), I still found pullquotes helpful.
I understand why some people don’t like them. As someone who appreciates them as a reader and having pretty thoroughly examined many of the “unexamined assumptions”, I don’t really buy the argument that they’re just a mindless holdover from print that has no place on the web.
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