Am I the only one who doesn't love @slack's new logo? We put a man on the moon and my phone can think for me. Surely 11 colors are not too many for a tech unicorn to handle.
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Less snarkily, the internet just got a picogram more boring! The new octodroplets could be the logo for 50 different generic companies.
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The thing for me is that this statement from their blog post feels wrong? This old set actually feels cohesive and varied and wonderful. It has a room to breathe. It allows me to fill in the blanks. The new set is just the same logo thrice.pic.twitter.com/7Bil8EPs0I
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Replying to @mwichary
Yeah, the brand felt more powerful when many permutations of plaid + S + pink-skewed-multicolor could evoke it.
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Replying to @mishmosh
Yeah. But having been through a few, I suspect now rebrands are often internally motivated and their true stories never get told. What we see as visible artifacts is mostly post-rationalization.
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Replying to @mwichary
"Morale boost for design team" is an acceptable reason. But be honest about it.
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Replying to @mishmosh
Yeah!!! I mean, I sort of understand that they won’t, though, the same way Airbnb won’t say the new font is just to save on licensing costs. :·)
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But it’s weird. It’s like this doublespeak specific to design. Slack’s blog post is almost disrespectful to design, cherrypicking all these comically bad applications of their old logo. But I think people can see through it, or imagine equivalents for the new logo, too.
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But also, I kind of stopped caring overall. Maybe it’s just not for me. Let’s talk about how it works instead. :·)
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