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Mutiny
@mutinycorp
Personalize your website for each visitor without any engineering work
Science & TechnologySan Franciscomutinyhq.comJoined September 2019

Mutiny’s Tweets

A top-notch piece of reporting from two CS grad students about why engineers should join Mutiny. Spoiler: now is the time to get on board
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@mutinycorp is leading a revolution in marketing tech. They’re building a generational company in the process. Here’s Why You Should Join Mutiny: a thread 🧵
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How will AI impact the next era of growth? Join us today for a special Founder Fireside with and 11am ET/8am PT on Set a reminder and tune in: twitter.com/i/spaces/1yNxa
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Join us live next Thursday at 8:00am PT for a Founder Fireside with @mutinycorp's @jalehr, on @TwitterSpaces! She'll be joining YC's @anuhariharan to discuss how AI will impact the next era of growth. ⏰ Set a reminder and tune in at twitter.com/i/spaces/1yNxa
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Mutiny's AI just got a whole lot smarter! Users who use our AI launch 143% more tests and see 88% more conversions. shares her vision for how AI will transform how companies grow.
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I'm pumped to share we've acquired Intellipse, an AI marketing platform. 20 years ago, the internet shifted growth from offline to a trillion dollar online ecosystem. We believe AI will cause a similar platform change. Here's how we think AI impacts this next era for growth:
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Personalization is the key to unlocking higher conversions and growth across the whole buyer journey. In partnership with we put together a guide to show how it's done. Check it out!
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Personalization—but make it meaningful. 🤝 We’ve joined forces with our friends at @mutinycorp and @EpsilonMktg to help you master personalization at all stages of the customer journey. 📖 Here are 5 lessons in personalization: lit.ms/3T1f7YY
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Mutiny wasn't always a remote company. The first 6 months didn't go well at all. But now we're never going back, thanks to a new operating rhythm. Here's how it works:
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I used to believe that you could only build a successful company in person. The first 6 months of remote were so hard that I thought our company might fail. Now we're 100% remote & I can't imagine ever going back. The big unlock? A new operating rhythm. Let's break it down.
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We hosted 's largest ever CMO meetup last week. 80+ CMOs attended. This thread shares the 10 most important lessons that were shared:
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Last week we held the largest CMO gathering ever at @Saastr. 80+ CMOs shared notes on growing their companies in the new macro environment. Here are 10 valuable lessons shared behind closed doors:
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Our profitable growth playbook:
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As head of marketing at Gusto I shifted us from "growth at all costs" to profitable growth. ARR grew 100x in 4 yrs while CAC <12 mos. Now every company is asked to do the same. I shared how we did it in a recent talk to @ycombinator & @sequoia founders. Here's the summary:
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Happy Friday! What's the single best thing you heard in marketing this week? Mine 👉 it's a myth you should start by optimizing pages with low conversion rates. You should instead start with high intent and high traffic pages (Link to the full article from Mutiny below)
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How to nail your next board meeting as a CMO:
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Preparing for my first board meeting as Gusto's Head of Marketing was painful. I felt lost, scared and self-conscious. I wish I had a playbook for navigating the board. So I put one together. Here's my 3C framework—everything CMOs need to nail the board meeting:
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How our CEO thinks about recruiting top talent:
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In the last 10 years I have hired over 300 people. I have found that it's WAY HARDER to recruit senior women leaders, even as a female CEO. Here’s my playbook for how to get great senior women to join your company:
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How do you design a product your customer can't live without? Learn from and 's in a clip from 2021
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Top SaaStr videos last week: 1. Designing a Product Your Customer Can’t Live Without with @brexhq’s Co-founder/CEO @hdubugras and @MutinyCorp Founder/CEO @jalehr youtu.be/bhRhL3Ph9wc
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– CTA: The CTA should present the next logical step for that audience type. Use the audience segment and ad copy to craft CTAs that speak directly to the prospect's expectations.
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– Header: Use the search keyword in the header so visitors know this isn't just a generic landing page. – Sub-header: Re-purpose the description copy used in the ad. Focus on the value proposition most relevant to that persona.
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Paid search ads can only get you so far. Once a prospect clicks, what they see next will determine if they convert or not. Luckily, you already know what they need to see on a landing page to convert. A breakdown:
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3/ Technical language: industry jargon shows subject matter expertise, but only when used with the right customer persona. Will the word "practice" or "hospital" resonate more with the healthcare audience? Find out through customer research and website conversion rate testing
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2/ Use cases: how do your customers in that industry actually use the product day-to-day? Teachers use Zoom to explain new concepts to their students. Healthcare workers use Zoom to reach experts around the world. Same product, vastly different uses.
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As your product matures, so must your messaging. Even something as universal as video calls has different value props depending on the industry. Each industry will have different: 1/ Jobs to be done: what are your customers accomplishing with your product?
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How are Salesforce, Attentive, and Box adjusting their marketing efforts in these new market conditions? Find out in this panel discussion moderated by
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2. SaaStr 575: The State of SaaS Marketing in 2022: @mutinycorp & SaaStr with @jasonlk, @Salesforce President & CMO @swbjoyce, @Box CMO @ckoehler8 and @attentivemobile CMO @saravarnibright podcasts.apple.com/us/podcast/saa
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Touchdown Chicago for Offsite 12! Here’s where we reflect on our past quarter. plan our next quarterly company OKRs against for tracks, and meet new and existing team mates. Super excited for the pace of execution here 🔥🔥🔥
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