Mutiny’s Tweets

joins us to share her Profitable B2B Growth Playbook, and her incredible personal journey to start

The Profitable B2B Growth Playbook and Mutiny’s Story | Acquired Podcast

acquired.fm

Every company has a story.

How will AI impact the next era of growth? Join us today for a special

@ycombinator

Founder Fireside with

and

@anuhariharan

11am ET/8am PT on

@TwitterSpaces

Set a reminder and tune in: twitter.com/i/spaces/1yNxa

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Y Combinator

@ycombinator

Oct 13

Join us live next Thursday at 8:00am PT for a Founder Fireside with @mutinycorp's @jalehr, on @TwitterSpaces! She'll be joining YC's @anuhariharan to discuss how AI will impact the next era of growth.

Set a reminder and tune in at twitter.com/i/spaces/1yNxa

Oct 18

Mutiny's AI just got a whole lot smarter! Users who use our AI launch 143% more tests and see 88% more conversions.

shares her vision for how AI will transform how companies grow.

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Oct 18

I'm pumped to share we've acquired Intellipse, an AI marketing platform. 20 years ago, the internet shifted growth from offline to a trillion dollar online ecosystem. We believe AI will cause a similar platform change. Here's how we think AI impacts this next era for growth:

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Join us live next Thursday at 8:00am PT for a Founder Fireside with

, on

@TwitterSpaces

! She'll be joining YC's

@anuhariharan

to discuss how AI will impact the next era of growth. ⏰ Set a reminder and tune in at twitter.com/i/spaces/1yNxa

Personalization—but make it meaningful. 🤝 We’ve joined forces with our friends at

and

@EpsilonMktg

to help you master personalization at all stages of the customer journey. 📖 Here are 5 lessons in personalization: lit.ms/3T1f7YY

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One of our values is "Faster always wins" CEO

shares with

@peeplaja

what that looks like in practice

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Pe:p Laja

@peeplaja

Speed is really the main competitive advantage you can have.

2:02

752 views

Personalization is the key to unlocking higher conversions and growth across the whole buyer journey. In partnership with

@litmusapp

we put together a guide to show how it's done. Check it out!

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Litmus

@litmusapp

allisonpickens.substack.com

Personalization—but make it meaningful.

We’ve joined forces with our friends at @mutinycorp and @EpsilonMktg to help you master personalization at all stages of the customer journey.

Here are 5 lessons in personalization: lit.ms/3T1f7YY

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Loved

's tweets on operating cadence so much that I re-published them to my Substack:

The Operating Cadence for Remote Companies

A case study at Mutiny

Sep 27

Mutiny wasn't always a remote company. The first 6 months didn't go well at all. But now we're never going back, thanks to a new operating rhythm. Here's how it works:

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Sep 27

I used to believe that you could only build a successful company in person. The first 6 months of remote were so hard that I thought our company might fail. Now we're 100% remote & I can't imagine ever going back. The big unlock? A new operating rhythm. Let's break it down.

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We hosted

's largest ever CMO meetup last week. 80+ CMOs attended. This thread shares the 10 most important lessons that were shared:

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Sep 21

Last week we held the largest CMO gathering ever at @Saastr. 80+ CMOs shared notes on growing their companies in the new macro environment. Here are 10 valuable lessons shared behind closed doors:

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Sep 13

The largest CMO gathering at

@saastr

has officially started! Whit Bouck from

@insightpartners

is kicking things off with a CMO panel featuring: – Latané Conant, CMO at

@6senseInc

– Chandar Pattabhiram, CMO at

@Coupa

– Meagen Eisenberg, CMO at

@TripActions

The largest CMO gathering at SaaStr Annual 2022

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We asked 8 CMOs + CEOs for their best advice for presenting to the Board of Directors. "Position marketing as a strategic growth lever for the company." recommends Sarah Franklin, CMO of

@salesforce

Learn how to nail your next board meeting: blog.mutinyhq.com/cmo-board-meet

Sep 12

Let's get together at

@saastr

! Here's where you can find the Mutiny team throughout the week. See you there!

#SaaStrAnnual inbound! Super excited for an epic week with

* The largest CMO meetup at SaaStr ever * VIP customer meet up * Braindates!! 🤩 * B2B Comedy Roast with

@chilipiper

* Meet the team & see the magic at Booth 177 Who else is going? Fave/DM — let’s catchup!

Sep 7

Our profitable growth playbook:

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Sep 7

As head of marketing at Gusto I shifted us from "growth at all costs" to profitable growth. ARR grew 100x in 4 yrs while CAC <12 mos. Now every company is asked to do the same. I shared how we did it in a recent talk to @ycombinator & @sequoia founders. Here's the summary:

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Happy Friday! What's the single best thing you heard in marketing this week? Mine 👉 it's a myth you should start by optimizing pages with low conversion rates. You should instead start with high intent and high traffic pages (Link to the full article from Mutiny below)

78% of marketing webinars have less than 50 people attending 🤯 It's time to fix that. Join us for our next webinar with

as we share tips for leveraging *personalization* to drive webinar attendance 🚀 👉 Sign up: bit.ly/3Tx56Un #webinars #virtualevents

Aug 30

How to nail your next board meeting as a CMO:

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Aug 30

Preparing for my first board meeting as Gusto's Head of Marketing was painful. I felt lost, scared and self-conscious. I wish I had a playbook for navigating the board. So I put one together. Here's my 3C framework—everything CMOs need to nail the board meeting:

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Aug 23

Thrilled to be named a

@ycombinator

top company! Want to be part of building the conversion platform trusted by the world's fastest growing companies like Notion, Ramp, 6sense, Snowflake, and ClickUp? Take a look at all the open positions here: boards.greenhouse.io/mutiny

How our CEO

thinks about recruiting top talent:

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Aug 18

In the last 10 years I have hired over 300 people. I have found that it's WAY HARDER to recruit senior women leaders, even as a female CEO. Here’s my playbook for how to get great senior women to join your company:

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Aug 15

How do you design a product your customer can't live without? Learn from

and

in a clip from

2021

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SaaStr

@saastr

Aug 15

Top SaaStr videos last week: 1. Designing a Product Your Customer Can’t Live Without with @brexhq’s Co-founder/CEO @hdubugras and @MutinyCorp Founder/CEO @jalehr youtu.be/bhRhL3Ph9wc

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Teams across

, and

are all endorsing this

A Mutiny against traditional marketing

against traditional marketing!⚔️ Helping marketers personalize experiences & marry marketing activities with revenue, is a rebellion we stan!💪

topofthelyne.co

A rebellion against traditional marketing and growth engineering joined by teams at Snowflake, Salesforce, Carta, AngelList, Gong, Dropbox, Hopin and more

Follow the same simple framework that Notion used to see a 60% lift in their paid conversion rates.

mutinyhq.com

30-in-30 Framework: Launch 30+ website personalization experiments in 30 days (with examples) |...

Follow this website personalization framework (with examples) to launch 30+ personalizations in under a month and increase your website conversion rates

– CTA: The CTA should present the next logical step for that audience type. Use the audience segment and ad copy to craft CTAs that speak directly to the prospect's expectations.

– Social proof: Only show the logos and testimonials from customers who match the audience segment and use case.

– Image: Use custom illustrations and images that compliment the keyword. At a glance, the image should show what the H1 + H2 are describing.

– Header: Use the search keyword in the header so visitors know this isn't just a generic landing page. – Sub-header: Re-purpose the description copy used in the ad. Focus on the value proposition most relevant to that persona.

Paid search ads can only get you so far. Once a prospect clicks, what they see next will determine if they convert or not. Luckily, you already know what they need to see on a landing page to convert. A breakdown:

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For more on personalizing your website based on industry, company size, paid ads, and buying stage, follow this framework to launch 30 experiments in less than 4 weeks:

mutinyhq.com

30-in-30 Framework: Launch 30+ website personalization experiments in 30 days (with examples) |...

Follow this website personalization framework (with examples) to launch 30+ personalizations in under a month and increase your website conversion rates

Industry personalization makes the buying experience nicer for the visitor, and is also a proven way to increase conversion rates. RStudio saw a 245% increase in conversion rate for those who saw content relevant to their industry versus those who didn’t

mutinyhq.com

The Secret Ingredient for Crafting Vertical-Specific Content | Mutiny

Mutiny makes ridiculously easy-to-use marketing, sales, support and IT solutions.

3/ Technical language: industry jargon shows subject matter expertise, but only when used with the right customer persona. Will the word "practice" or "hospital" resonate more with the healthcare audience? Find out through customer research and website conversion rate testing

2/ Use cases: how do your customers in that industry actually use the product day-to-day? Teachers use Zoom to explain new concepts to their students. Healthcare workers use Zoom to reach experts around the world. Same product, vastly different uses.

As your product matures, so must your messaging. Even something as universal as video calls has different value props depending on the industry. Each industry will have different: 1/ Jobs to be done: what are your customers accomplishing with your product?

Great to be part of the

for a day.

I have to brag a bit :) that’s my raccoon award 🥉 from

How are Salesforce, Attentive, and Box adjusting their marketing efforts in these new market conditions? Find out in this panel discussion moderated by

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2. SaaStr 575: The State of SaaS Marketing in 2022: @mutinycorp & SaaStr with @jasonlk, @Salesforce President & CMO @swbjoyce, @Box CMO @ckoehler8 and @attentivemobile CMO @saravarnibright podcasts.apple.com/us/podcast/saa

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Aug 1

Mutiny's company-wide offsite kicks off today in Chicago! CEO and cofounder

welcomes the 14 new Mutineers who are joining for their first in-person offsite. Want to be at the next offsite? Check out our open roles: mutinyhq.com/careers

Mutiny gathering in Chicago for an offsite

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Touchdown Chicago for