Right? So often in my work I think “I am so lucky this what I get to do.”
Every single time I start a new round of research interviews, I think "Why doesn't everyone want to do this all the time?"
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And then, eight interviews in, you get exhausted and remember why? (I mean, yes! Insights and clarity are so intensely rewarding! And also, the exhaustion.)
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As with running, it's all in the pacing!
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Yeah, uncanny how suddenly you start caring about informants (i.e., folks), can even recall/picture them and their stories years later.
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Same!!! I love when I get to just sit down with a participant (these days over Teams) and talk. It's so valuable and so much fun!
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I feel exactly the same way!
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Because then they will discover, they have been sort of living under the rock making wrong assumptions about what customers actually need.
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... under an “Atlas-sized” assumption rock.
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It’s my favorite!
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