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A lot of organizations prefer to talk about testing rather than research because it sounds definitive and finite. (We passed the test! We're done!) If you are running a company or building a product, you have to commit to continuous learning.
Continuous learning usually includes research projects. Even more essential though, are a lot of conversations about your assumptions and questions. You need an honest assessment of what you do and don't know before you're ready to learn.
That's the part everyone skips over—the "what do we need to know?" part. It's easier to talk about things to do, activities. Doing a research activity or running some sort of test isn't the same thing as learning.
We were just having a conversation today about "empathy tourism" and disability, and yeah, "we passed WCAG" is not the same as "we have worked with the differentially abled to make sure our service isn’t too exhausting to complete tasks".
I'd posit the research is often higher-impact than the testing. Testing merely removes risk; research actually creates value. Obviously different rules apply for, say, aircraft. 
Absolutely
About 15 year's ago KM focused on documenting a workplace's knowledge, an answer to employee turnover and retirement. So "intranets" and wikis. Does the field anthropology/UX research still overlap with internally focused knowledge capture/sharing/discovery?
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