There's never been any scientific evidence for the contention that young people have lower attention spans for consuming media (and a lot to the contrary) but the idea persists anyway because negative stereotypes about your audience makes you sound savvy in hollywood boardrooms
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Media has spent billions in youth-chasing investments in bite-sized internet content and Quibi is only the latest failure. Meanwhile my 4 year old nephew will watch some random idiot play Minecraft for 6 hours in a row if you let him, which is even duller than watching golf
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Similarly, the trend in commuting is people moving away from terrestrial radio's bite-sized chunks and to podcast content like "Bill Simmons talks about the movie MICHAEL CLAYTON for 4 hours" or "12-part investigative series about a murder case from 1983"https://twitter.com/kevinanderson26/status/1260227339235057664 …
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I think it's really underappreciated how more *literate* in a practical sense the average person is than 20 years ago as a result of constantly reading and writing due to smartphones, compared to previous generations that mostly watched TVhttps://twitter.com/aardvarkwizard/status/1260228161725517825 …
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is that actually true?
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I would guess there are other metrics that are being looked at. Online engagement tends to be very brief & longer more thoughtful engagement often isn’t as successful.
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The only place we see reduced attention spans , or to be more extract, more shallow/distractable engement is people reading news articles on thier phones. Not present on desktops/tablets, cause people tend to use thier ohine while doing something else.
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it's funny that the only genre that seems willing to unapologetically embrace the extreme narrative hypertrophy that everyone turns out to crave is soap operas, regarded as low-level trash for idiots
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even things like Game of Thrones made huge efforts to scale back the number of plots and narratives and greatly simplify, entirely to the detriment of the show
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