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mtsw's profile
Michael Tae Sweeney
Michael Tae Sweeney
Michael Tae Sweeney
@mtsw

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Michael Tae Sweeney

@mtsw

I cut movies and TV. Host of @thenabeshow and guy on the internet. #Orioles

San Diego, CA | Brooklyn, NY
Joined May 2009

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    Michael Tae Sweeney‏ @mtsw 12 May 2020

    Incredible that the obvious big trend in media consumption is "viewers are willing to watch serialized stories that last for dozens of hours without interruption" and executives are still like "the addled, phone-addicted youth need quick bites for their short attention spans"

    8:02 AM - 12 May 2020
    • 727 Retweets
    • 4,148 Likes
    • Booky in the Summery Zome 🐝💃🐣🌞 kian Kayla LaRosa 🏴i open up my Disco and it's full of Elysium.🏴 Agam Mystic Phil Rectangle Adewale Oshineye James🤖👩🏻🗽🌯
    52 replies 727 retweets 4,148 likes
      1. New conversation
      2. Michael Tae Sweeney‏ @mtsw 12 May 2020

        There's never been any scientific evidence for the contention that young people have lower attention spans for consuming media (and a lot to the contrary) but the idea persists anyway because negative stereotypes about your audience makes you sound savvy in hollywood boardrooms

        9 replies 73 retweets 781 likes
        Show this thread
      3. Michael Tae Sweeney‏ @mtsw 12 May 2020

        Media has spent billions in youth-chasing investments in bite-sized internet content and Quibi is only the latest failure. Meanwhile my 4 year old nephew will watch some random idiot play Minecraft for 6 hours in a row if you let him, which is even duller than watching golf

        9 replies 142 retweets 1,159 likes
        Show this thread
      4. Michael Tae Sweeney‏ @mtsw 12 May 2020

        Michael Tae Sweeney Retweeted Kevin A

        Similarly, the trend in commuting is people moving away from terrestrial radio's bite-sized chunks and to podcast content like "Bill Simmons talks about the movie MICHAEL CLAYTON for 4 hours" or "12-part investigative series about a murder case from 1983"https://twitter.com/kevinanderson26/status/1260227339235057664 …

        Michael Tae Sweeney added,

        Kevin A @kanders26
        Replying to @mtsw
        Quibi for commuting was intriguing, but that's a much smaller market than they claim, and it was too expensive compared to free stuff already on my phone and full-length streaming options for the same price. Once that use case evaporated, so did any reason for Quibi to exist.
        2 replies 33 retweets 519 likes
        Show this thread
      5. Michael Tae Sweeney‏ @mtsw 12 May 2020

        Michael Tae Sweeney Retweeted Brood Hex

        I think it's really underappreciated how more *literate* in a practical sense the average person is than 20 years ago as a result of constantly reading and writing due to smartphones, compared to previous generations that mostly watched TVhttps://twitter.com/aardvarkwizard/status/1260228161725517825 …

        Michael Tae Sweeney added,

        Brood Hex @aardvarkwizard
        Replying to @mtsw @ConnorSouthard
        Also younger people just read more in general. That’s what’s happening on those phones! I definitely read more news, longform articles, etc than I ever did from newspapers or magazines (I’m 38, I had several years of adulthood without smartphones, so this is actually relevant)
        11 replies 88 retweets 613 likes
        Show this thread
      6. End of conversation
      1. This Tweet is unavailable.
      2. Michael Tae Sweeney‏ @mtsw 12 May 2020
        Replying to @ConnorSouthard

        is that actually true?

        2 replies 0 retweets 11 likes
      3. Show replies
      1. New conversation
      2. fillups44‏ @fillups44 12 May 2020
        Replying to @mtsw

        I would guess there are other metrics that are being looked at. Online engagement tends to be very brief & longer more thoughtful engagement often isn’t as successful.

        1 reply 0 retweets 0 likes
      3. John Leavitt  🌹‏ @LeavittAlone 12 May 2020
        Replying to @fillups44 @mtsw

        The only place we see reduced attention spans , or to be more extract, more shallow/distractable engement is people reading news articles on thier phones. Not present on desktops/tablets, cause people tend to use thier ohine while doing something else.

        0 replies 0 retweets 3 likes
      4. End of conversation
      1. New conversation
      2. Will Stancil‏ @whstancil 12 May 2020
        Replying to @mtsw

        it's funny that the only genre that seems willing to unapologetically embrace the extreme narrative hypertrophy that everyone turns out to crave is soap operas, regarded as low-level trash for idiots

        6 replies 4 retweets 126 likes
      3. Will Stancil‏ @whstancil 12 May 2020
        Replying to @whstancil @mtsw

        even things like Game of Thrones made huge efforts to scale back the number of plots and narratives and greatly simplify, entirely to the detriment of the show

        1 reply 1 retweet 23 likes
      4. Show replies

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