Interesting how the volume of TV advertisements peaked in the 2012 election, even though only one party had a competitive primary in 2012.pic.twitter.com/hbYawYfwsC
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#Hillary 260M on ads, money well spent
Less commercials doesn't mean less airtime and exposure. I mean, Trump empty podium got covered over live Bernie speeches.
as money is about manipulating the polls- big lesson from this past election cycle
No need, between MSM covering him non-stop and social media
This also suggests Bernie got the best bang for the buck -- contrary to notions about progressives disregarding costs.
Media covered Trump all the time gave nearly no time to Bernie.
Here in NYC & remember the TV commercial blitz leading up to the April primary
The DNC primary was the real race.
that's true only if you don't include spending from "outside groups" which is... an option
not including pacs.
These numbers in the context that Trump used Cambridge Analytica in primary and general make perfect sense. Less $$ for the win
trump superpac brought it over bernie
old media
TV ads are decided by demographics. Trump used big data and psychographics to target individuals on various social media sites.
I want my $27 back.
Free coverage by MSM - T did not have to pay for air time. @cnn
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