Recall: Karl Rove alone spent $103 mil on ads in 2012, with abysmal results. Trump rode a wave of discontent with that model to the GOP nom.
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Amazingly, Bernie Sanders aired more total TV ads than Trump, despite Sanders... not running a general election campaign.pic.twitter.com/Qpl60pDxnn
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T got free coverage. No need to advertise.
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I'd credit that to the internet, most likely
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No trump got free media all the time
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