@ggreenwald -- it was probably all arranged by the PR people at the NBA.
@davewiner @ggreenwald Appears that way... http://nym.ag/18gIrNx
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@mtracey@ggreenwald -- if so then@ggreenwald just praised a huge corporate mess, maximizing profits with a player's sexuality.#fyi -
@davewiner@mtracey This article makes no mention of NBA PR. The various SI articles say exactly how the story came together. Read them.
End of conversation
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