The depraved maniac in New Zealand has already accomplished his stated goal of spreading his sick views, which are now being amplified across the world. Breivik (cited by the maniac as inspiration) had the same goal and also succeeded. The incentives operative here are so warped.
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Saying "subscribe to PewDiePie" indicates an intent to game the online media ecosystem. He knew PewDiePie, the world's biggest YouTuber, would be forced to issue a condemnation -- thus making the attack even more "viral" and amplifying his views further. Calculated and sick.
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Similar rationale, most likely, behind his trollish citation of Candace Owens. He knew referencing her (however sarcastically) would make this a bigger controversy in the US, hastening his stated goal of exacerbating political division in the US.
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His comments appear to be a fusion of trolling and ardent self-described fascistic ideology. So it's important to parse with care. He's not citing Candace as a real inspiration (Breivik is his inspiration). He's citing her to discredit conservatives, for whom he professes hatred.
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It's possible. I'm simply going by his own stated motives and influences.
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