Mark SusterVerified account

1/ From vantage point of being able to see hundreds of companies, good & bad I have some advice for founders - Get to know and love "gross margin." Revenue doesn't pay your bills, GM does

2/ Founders obsess with revenue as a vanity metric. Some even grow "bad" revenue just to show growth. As a founder I'd take healthier revenue (higher GM, faster paybacks) any day of the week

3/ Stop obsessing about LTV/CAC ratios. Payback periods on customer acquisition way more important to you in the near-term. Get paybacks wrong and you're out of business

4/ LTV/CAC is to impress investors. Ultimately it matters a great deal. But in short-term you know that LTV is based on optimistic future assumptions and payback periods on acquisition are based on flying into a brick wall if you get them wrong

5/ Unless you're scaling rapidly don't hire staff too quickly. More people aren't the answer if your core business isn't already productive. Hire when it feels like you're bursting at the seems or missing a critical skill on existing team or have figured out how to scale growth

6/ Raising capital at very high prices helps avoid short-term dilution. But if you raise at too high a price you make it harder to raise next round. Be sure you can grow into your valuation by next fund-raising or your last raise could become existential or extremely dilutive

7/ If you know an employee is a negative energy in the office don't delay parting ways. Negative employees affect others like a disease and you can't ever turn them around. There's never a perfect time - except now.