Glossier started with the radical idea that avid, authentic community engagement combined with deft curation & conviction could build a big business. No single beauty company (or direct to consumer upstart, for that matter) has effectively & authentically done this as well.
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While the internet has dropped the classic barriers to entry for new CPG companies, more choice has led to less trust. By being patient, thoughtful, and authentic in cultivating her audience with Into the Gloss,
@EmilyWWeiss earned the brass ring of CPG: customer trust.Show this thread -
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@emilyweiss is a force of nature. By weaving her unique point of view w/ the feedback loops of her community, she has built a platform to power additional brands that respond to her customer’s needs. We@sparkcapital are thrilled to be partners — and customers — on the journey.Show this thread
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My daughter had analyzed this investment and her conclusion that she just revealed to me is more of a question “can i intern there”
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Congratulations from a Glossier customer and fan :)
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congrats to everyone. Beautiful brand, beautiful message, beautiful product.Thanks. Twitter will use this to make your timeline better. UndoUndo
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Such a stellar brand. Congrats!
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Congrats, this is an awesome pairing!
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Trust is so hard to build and so easy to lose. “Many entrepreneurs have tried, but very few have succeeded: she started by building a community. By being patient, thoughtful, and authentic in cultivating her audience, Emily earned the brass ring of CPG: customer trust.”
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