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Jul 20, 2022

My podcast with

Limited Supply, sponsored by Tapcart

is finally available! In our first episode of Limited Supply, we talk about: • Landing page wins • How Moiz rejected investors for Native • What we like to invest in • Creating scrappy visual branding Listen & subscribe on Spotify!

spotify.com

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It's officially out — We raised $5m to launch Zurp 🎉 Why did we start another credit card?

@_Liso_

@AshPanGeek

, & I came together with Mastercard to make a new type of credit card that doesn't put people in debt and offers rewards people actually want. Here's how it works:

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I just sold my company for life changing $$$. 13 years later, I'm an overnight success. Here are 13 lessons from the journey, by year:

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1,017

GM to everyone but the media in 2019 who felt it necessary to take down the female founders of glossier, away & outdoor voices. We need more men like

who started his latest podcast episode w.

João F. | DTC Landing Pages & CRO

defending women founders' + their actions. Episode is a must listen

Show this thread

Nik Sharma Retweeted

@joaofvf

Jan 21

Limited Supply is an the DTC podcast First

is a fucking genius. He’s my age and really makes me feel like a dumb dumb, which is good inspo And

is 100% unfiltered and funny AF. I immediately like a dude if he has no filter and swears every 3 words

Jan 20

There really is no better feeling of excitement than launching a new

@Shopify

brand & getting your first (real) sale 😍

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"I had a strategy of 𝐝𝐨𝐜𝐮𝐦𝐞𝐧𝐭, 𝐝𝐨𝐧'𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐞...it was all UGC that would blow any produced campaign out of the water." 🔥 Ty Haney, founder of

@OutdoorVoices

, joins

in episode one of the new season of Limited Supply.

1:50

1.1K views

Hot dang, if only every great tv show shipped like this 💥 I just finished Season 2 of Limited Supply and figured I'd be waiting months for Season 3. Nope!

aren't kidding around! Season 3 just dropped!

Jan 15

If you found this interesting, I love writing about advertising, marketing, and the psychology behind it. Follow me 👉

👈 Subscribe to my newsletter (for free) and join 40,000 other CMOs & marketers who work on your favorite brands:

Get smarter about DTC in just 5 minutes by subscribing to Nik Sharma's weekly branding newsletter.

Today, advertisers are competing with an unlimited stream of content. If you don't want your ad to "blind" the viewer, it has to be able to compete with the entertainment it's interrupting. To overcome banner blindness, the focus of every ad should be ENTERTAINMENT.

Why is this important? Because digital advertising is becoming increasingly competitive. Banner ads are about as effective as highway billboards, and engagement across all ad formats has worsened. This has changed the way that businesses promote themselves.

At the same time, we ignore content in certain forms on the page, even if it's legitimate information. - Ad placement at the top of the page or the right rail - Ad-like visuals, like animations - Proximity of any content to other ads or promotions We block it all out.

To find information online efficiently, everyone has learned to focus on the elements on a page that are usually most helpful: - Navigation Bars - Search Boxes - Headline - Blocks of text

In 1997, the term "Banner Blindness" was coined to describe people's tendency to ignore web page elements that look like ads. It didn't even matter if it was an ad or not. Years of navigating the internet trained people to block out anything that resembled an ad unconsciously.

Have you ever turned down the music in your car to find an address on the street? That's selective attention. So what does this have to do with marketing?

Selective attention is your brain's process of focusing on a limited number of sensory inputs at any given time. You unconsciously blind yourself to elements in your environment to apply greater focus to a few things.

The human brain has evolved to process over 11 million bits of info per second. But, our conscious mind can only handle about 40-50 bits/sec. This selective attention is what allows us to navigate the world efficiently. But it's also an advertiser's worst enemy. Here's why 🧵

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If you're not solving a top-5 problem in someone's head, you'll always be swimming upstream for sales. Whether you're B2B, B2C, or P2P, selling a solution is always the fastest way to close a deal.

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Jan 11

I'm gonna ask her a bunch of questions on how to write better converting pages and send them in my newsletter. Sign up for free and join 40,000 readers:

Get smarter about DTC in just 5 minutes by subscribing to Nik Sharma's weekly branding newsletter.

She writes for speed readers. No one reads every single word of everything, that's why she optimizes the copy for speed readers. ･ Use 5th-grade-level writing ･ Bold important words or traits ･ Speak in benefits, not value props You want the nuggets to be remembered.

She writes the page like a puzzle. When you build a puzzle, you work on a few pieces or chunks at a time before bringing it all together. Similarly, she attacks the page's value-add sections together, before focusing on the sale-driving sections. Both parts stay consistent.

She seeks to understand the traffic source. Not knowing where the traffic is coming from is like driving in the dark with no headlights. This helps her understand: ･ How to write about the product ･ Why they should care ･ What the angle should be ･ What the page goal is

She always needs an angle. Let's say you sell a healthier version of a bagel... now, what's the angle? Writing without an angle is boring. Here are angle examples: ･ The perfect breakfast for kids ･ The athlete-approved bagel ･ The after-school snack mom is proud to serve

My sister has become one of the best copywriters I know. The landing pages she writes convert around 8-10% on average. Here are 4 observations I've made about how she writes the pages 👇

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We compared our brands Sept/Oct ad spend to Nov/Dec: Google: +69.9% Facebook: +45.1% YouTube: +35.6% TikTok: +27.63% Snapchat: +22.9% Influencers: +16.7% Pinterest: +6.2% CTV: -13.7% Podcasts: -56.6%

If you're interested in following along the journey of HOOX, follow me →

If you want free content about how to build landing pages, subscribe to my newsletter: → nik.co/email Thanks for reading!

Get smarter about DTC in just 5 minutes by subscribing to Nik Sharma's weekly branding newsletter.

We create content. Even though it's mainly me doing it, creating content around landing pages has helped establish HOOX. Not many companies in B2B create "good" content, so even my content alone is enough to set us apart. & we just hired a FT writer/marketer.

We built a landing page. We built a HOOX LP to book demos. Initially, we were taking purchases on the site, but this allows us to answer people's questions before buying. I watch user-session recordings, & adjust the pages accordingly daily.

try.hoox.co

Get a free HOOX page, on us!

We’re starting the savings early for you, so you can earn more this BFCM.

Used proper marketing materials. Instead of screen sharing on Zoom & talking, here's what our biz dev person uses: ･ Landing page (pre-call) ･ Deck (on the call) ･ One-pager (follow-up) All of this is organized through: ･ Hubspot ･ Stripe ･ Zoom

Setting results for the team. Goals and job functions are ok, but setting hard results with dates is how you can backtrack & fill the gaps to get there. Just like with numbers, you can't argue with hard results.

Quote Tweet

Dec 31, 2022

Replying to @_robnunnery

Absolutely! Check this out

I launched

just 6 months ago, and so far, we've: ･ passed 7-fig in revenue ･ hired 25 FT people ･ increased avg client conversion rate to 7% Here are 4 no-brainer things every B2B business should do 👇

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Don't overthink your site. Focus on answering: ･ What is your brand? ･ Why do you exist? ･ Why are you a good purchase decision? ･ Why should a consumer trust you? Apply these repeatedly to: ･ Homepage ･ Collections page ･ Product page ･ Landing pages Keep it simple.

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💎Gem after gem… My favourite marketing newsletter

I’ll buy you coffee ($5 Venmo) if you reply with feedback for the Limited Supply pod: What do me &

Wisdom Made Easy - Michael J Boorman

do well? Where can we improve & get better? What types of topics do you enjoy/hate? What’s valuable to you when you hear it? I’ll DM you for your Venmo username 🤝

How to live a life of happiness. The Surfer Mentality:

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The best "marketing" is SUPPORTING the community you're trying to turn into your customers. Create useful content for your future customers to consume and see results from. You should run ads to get more eyeballs on WHAT you're doing, it shouldn't be the only thing you do.

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Been applying

's one cold email a day strategy so far and love it. I don't have results really to show as of yet, but it pulls me out of my comfort zone and is a great reminder to shoot my shot on a daily basis.

Here are 5 questions every ad & landing page should answer: 1. What are you selling? 2. Why should I care? 3. How fast can I get it? 4. How will it make my life better? 5. How does this compare to other products on the market? If they don't answer all 5, don't publish it.

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Jan 1

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