Some homework for @TeamYouTube:
- Cluetrain Manifesto Thesis 5 "Markets consist of human beings, not demographic sectors."
http://cluetrain.com/ #Adpocalypsepic.twitter.com/xW4IxmQ19y
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Cluetrain Manifesto Thesis 22:
- "Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view."
http://cluetrain.com #Adpocalypse
Cluetrain Manifesto Thesis 30:
- "Brand loyalty is the corporate version of going steady, but the breakup is inevitable — and coming fast. Because they are networked, smart markets are able to renegotiate relationships with blinding speed."
http://cluetrain.com #Adpocalypse
Cluetrain Manifesto Thesis 38, 39, 40:
- "Human communities are based on discourse — on human speech about human concerns.
- "The community of discourse is the market"
- "Companies that do not belong to a community of discourse will die."
http://cluetrain.com #Adpocalypse
Cluetrain Manifesto Thesis 51, 52:
- "Command-and-control management styles both derive from & reinforce bureaucracy, power tripping & an overall culture of paranoia.
- "Paranoia kills conversation. That's its point. But lack of open conversation kills companies."
#Adpocalypse
Cluetrain Manifesto Thesis 55:
- "...Command and control are met with hostility by intranetworked knowledge workers and generate distrust in internetworked markets."
http://cluetrain.com #Adpocalypse
Cluetrain Manifesto Thesis 57, 58:
- "Smart companies will get out of the way and help the inevitable to happen sooner."
- "If willingness to get out of the way is taken as a measure of IQ, then very few companies have yet wised up."
http://cluetrain.com #Adpocalypse
Cluetrain Manifesto Thesis 59, 60:
- "However subliminally at the moment, millions of people now online perceive companies as little more than quaint legal fictions that are actively preventing these conversations from intersecting."
- "This is suicidal..."
#Adpocalypse
Cluetrain Manifesto 67-9:
- "As markets, as workers, we wonder why you're not listening. You seem to be speaking a different language"
- "The inflated self-important jargon you sling around in the press, at your conferences what's that got to do with us?"
#Adpocalypse
Cluetrain 69-70
- "Maybe you're impressing your investors. Maybe you're impressing Wall Street. You're not impressing us"
- "If you don't impress us your investors are going to take a bath. Don't they understand this? If they did, they wouldn't let you talk that way"
#Adpocalypse
Cluetrain Manifesto Thesis 71:
- "Your tired notions of "the market" make our eyes glaze over. We don't recognize ourselves in your projections —perhaps because we know we're already elsewhere."
http://cluetrain.com #Adpocalypse
Cluetrain Manifesto Thesis 72-73:
- "We like this new marketplace much better. In fact, we are creating it."
- "You're invited, but it's our world. Take your shoes off at the door. If you want to barter with us, get down off that camel!"
http://cluetrain.com #Adpocalypse
Cluetrain Manifesto Thesis 74-75:
- "We are immune to advertising. Just forget it."
- "If you want us to talk to you, tell us something. Make it something interesting for a change."
http://cluetrain.com #Adpocalypse
Cluetrain Manifesto Thesis 82:
- "Your product broke. Why? We'd like to ask the guy who made it. Your corporate strategy makes no sense. We'd like to have a chat with your CEO. What do you mean she's not in?"
http://cluetrain.com #Adpocalypse
Cluetrain Manifesto Thesis 83:
- "We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal."
http://cluetrain.com #Adpocalypse
Cluetrain Manifesto Thesis 84:
- "We know some people from your company. They're pretty cool online. Do you have any more like that you're hiding? Can they come out and play?"
http://cluetrain.com #Adpocalypse
Cluetrain Manifesto Thesis 87:
- "We'd like it if you got what's going on here. That'd be real nice. But it would be a big mistake to think we're holding our breath."
http://cluetrain.com #Adpocalypse
Cluetrain Manifesto Thesis 88:
- "We have better things to do than worry about whether you'll change in time to get our business. Business is only a part of our lives. It seems to be all of yours. Think about it: who needs whom?
http://cluetrain.com #Adpocalypse
Cluetrain Manifesto Thesis 89:
- "We have real power & we know it. If you don't quite see the light, some other outfit - @minds @getongab @bitchute @OfficialDLive - will come along thats more attentive, more interesting, more fun to play with"
http://cluetrain.com #Adpocalypse
Cluetrain Manifesto Thesis 90:
- "Even at its worst, our newfound conversation is more interesting than most trade shows, more entertaining than any TV sitcom, and certainly more true-to-life than the corporate web sites we've been seeing"
http://cluetrain.com #Adpocalypse
Cluetrain Manifesto Thesis 91:
- "Our allegiance is to ourselves — our friends, our new allies and acquaintances, even our sparring partners. Companies that have no part in this world, also have no future."
http://cluetrain.com #Adpocalypse
Cluetrain Manifesto Thesis 94:
- "To traditional corporations, networked conversations may appear confused, may sound confusing. But we are organizing faster than they are. We have better tools, more new ideas, no rules to slow us down."
http://cluetrain.com #Adpocalypse
Cluetrain Manifesto Thesis 95:
- "We are waking up and linking to each other. We are watching. But we are not waiting."
http://cluetrain.com #Adpocalypse #GreatAwakening
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