Finally got him to say it 🙌🏼
🔒 Profile → Settings → Security → Two-factor authentication 🔒
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Adam Mosseri
@mosseri
Head of Instagram, former head of News Feed and designer. Father of three boys, married up, from New York
instagram.com/mosseriJoined June 2007
Adam Mosseri’s Tweets
🎉 New Control Features 🎉
Today, we’re launching new tools to help people — especially teens — manage their time and what they see on Instagram:
- Quiet Mode
- Hidden Words for Recommendations
- Not Interested Multi-Select
about.instagram.com/blog/announcem
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📣 Navigation Update 📣
The navigation is changing in February to make it easier for people to create, be entertained and connect with friends over the things they love.
facebook.com/help/instagram
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Here’s to fresh starts and one takes in 2023… 😄✌🏼
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Instagram in 2023 📝
We’re going to focus on three things:
- Inspire people to be creative
- Help people discover things they love
- Spark connections between people
Thank you all for making Instagram what it is today. See you in the New Year! ✌🏼
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My 2022 was all kids and work 🤪👨🏻💻… here’s to the end of another wild year, and to a great 2023 🎉 #2022Recap
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We've added the option to undo 'Delete for me' for those times when you mean to delete for everyone but accidentally deleted for just yourself.
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"It’s a terrible abuse of power, and it sure would be nice if the people mad at Twitter would spare some outrage for Apple." @benthompson
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"Apple’s anti-steering provision is worse: while Twitter can decide what happens on its own website, Apple has, by virtue of its platform control, vested in itself the power to decide what happens inside every app on the iPhone." @benthompson
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"It’s worth noting that the prohibition that has everyone upset — Twitter banning links to alternatives — is the exact same prohibition that Apple has for the App Store. You can’t even link to your own website if that website has a payment option." @benthompson
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If you need help to recover your account or if you have been hacked, check out instagram.com/hacked
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One Launch 📝 + Four Tests 👨🔬
What we’re launching:
- Notes
What we’re testing:
- Add Yours: Nominations
- Candid Stories
- Group Profiles
- Collaborative Collections
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Sunday morning’s gift 🎁: a officer immediately telling you he “can’t deal with this shit” when you ask for help showing your mother-in-law where to go because you forgot to attach her pre-check number to her reservation and you have to stay with your three kids…
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All 👀 on what’s next in 2023 ✨
The 2023 Trend Report is here — your guide to cultural trends on Instagram 🫶
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✅ Account Status Update ✅
We're expanding Account Status so professional accounts can understand if their content may be eligible to be recommended to non-followers.
Here’s how to get to it: Profile -> Menu -> Settings -> Account -> Account Status
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💎 Hidden Gems 💎 - Mute
A beloved feature for those who know about it and might be a game changer for those who don’t…
Big fan — would never actually mute him 🙏🏼
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For people in 🇧🇷🇨🇴🇮🇩🇲🇽🇬🇧: you can now search for businesses using our WhatsApp Business Platform right on , either by browsing a list of categories – like travel or banking – or by typing the name.
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Couldn’t forget the monthly reminder… 🏃♂️
Profile → Settings → Security → Two-factor authentication
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🎉 New Features 🎉
Some “finally features” that I think you’re going to be excited about…
- Schedule Posts (coming soon)
- IG Web Updates
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1/ & have integrated support for Solana NFTs! 🙌
In the Instagram app, go to Settings, click Digital Collectibles & connect your Phantom wallet. The integration is rolling out to all users over the coming days, get ready to showcase your favorite NFTs!
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📣 Creator Week Announcements 📣
Today, we’re announcing new and improved ways for creators to make a living on Instagram:
- Expanding Subscriptions
- Stars ⭐️ & Gifts 🎁
- Buy & Sell Digital Collectibles
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Our apologies...
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We’ve resolved this bug now – it was causing people in different parts of the world to have issues accessing their accounts and caused a temporary change for some in number of followers. Sorry! 
twitter.com/InstagramComms
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We’re working on this 👇🏼
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We're aware that some of you are having issues accessing your Instagram account. We're looking into it and apologize for the inconvenience. #instagramdown
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Apple continues to disadvantage competitors, and the impact is huge - on consumers, app developers, and now, authors and publishers. Without policymakers taking action, nothing will change. I can’t be the only one who sees the absurdity
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Updated Safety Tools 🙏🏼
Today, we’re announcing new ways for creators to stay safe on Instagram:
- New Nudges
- Updated Blocking
- Hidden Words Improvements
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Updated Safety Tools 🙏🏼
Today, we’re announcing new ways for creators to stay safe on Instagram:
- New Nudges
- Updated Blocking
- Hidden Words Improvements
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💎 Hidden Gems 💎 • Collections
You know how to save things on Instagram… but did you know that you can organize those saved photos and videos into collections?
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Profile → Settings → Security → Two-factor authentication
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People in Iran are being cut off from online apps and services. Iranians use apps like Instagram to stay close to their loved ones, access timely and important information and stay connected to the rest of the world. We hope their right to be online will be reinstated quickly.
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💎 Hidden Gems 💎 - Private Like Counts ❤️
Private like counts allow you to hide likes on photos you post and on everyone’s photos you see on Instagram. We're also testing these controls for Reels and hope to launch soon.
Do you use either of these control features?
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💎 Hidden Gems 💎 - Pro Dash 💼
To access the dashboard, make sure you have a creator or business account. From there you’ll be able to:
- Track your performance
- Grow your business
- Get tips & tricks
What else should - Profes👇🏼sional Dashboard
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💎 Hidden Gems 💎 - Archive 🕗
Archive is a surface that shows you…
- Stories you’ve posted
- Feed posts you’ve archived
- Live broadcasts from the past 30 days
Check it out and let me know what you think 👇🏼
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📣 Recommendations 📣
To create more opportunities for discovery, we’ve been adding recommendations to more places. Here are ways to be eligible for recs:
- Recommendation Guidelines
- Community Guidelines
- Public Accounts Only
More info here 👉 creators.instagram.com/blog/instagram
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A little blooper from this week’s video… Elio decided to jump in to make sure everyone has 2FA turned on. I swear he said it before I hit record 😄
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Wanted to share this 🧵 for clarity. Location Services is a device setting on your phone, not a new feature from Instagram, and it powers things like location tags. We don’t share your location with other people.
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💎 Hidden Gems 💎 - Security Checkup 🔐
Here are a few ways to keep your Instagram account safe:
- Change your password
- Update your email and phone number
- Turn on 2FA
- Check Login Activity
If you’re having account issues, please visit help.instagram.com 🙏🏼
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📣 Reels Updates 📣
We’re launching a few new Reels features to make it fun and easy for people to find + share more entertaining content:
- ‘Add Yours’ Sticker
- IG-to-FB Crossposting
- FB Reels Insights
Have a favorite? Let me know 👇🏼
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