The year is 2022 and there's still no proper Instagram app for iPad
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Yup, we get this one a lot. It's still just not a big enough group of people to be a priority. Hoping to get to it at some point, but right now we're very heads down on other things.
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Ok so I’m clearly not an executive for a reason, but hear me out - maybe that group gets way bigger when an excellent app actually does exist? 😅🤓
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Oh it does, for sure, but:
1/ each surface adds overhead; we support iOS, Android, www, and IG Lite, and Android is the largest
2/ TikTok and YouTube are behemoths, people share more in messages than they do to Stories or Feed, so we need to adapt
3/ we are leaner than you think
Ya'll do transparency better than almost anyone else, love that. I'll keep holding my breath for that rich tablet experience someday!
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Nobody cares about that. Work on monthly payments for reels views on Instagram
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v impressed with the replies though! If only all companies listened / discussed like this!
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With this level of platform diversity, it feels essential that Insta start to invest in multi-platform technologies like RN
I could see a future with “IG Lite” as the stripped down Native version for low power devices, and proper IG as a responsive, feature rich RN app 🤔🤔
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Obviously IG is an early consumer of React Native, more theorizing about a future where they move from early adopter to eager adopter
This is absolutely the wrong take. Because this is actually a cornerstone of being objectively driven & apart of ux design. iPad is a new device, dark mode as a benefit is not. This additional device is tied to usability benefits from these same customers. Not new humans 🤦🏾♂️.
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Replying to @MKBHD and @lanewood
Yeah, there's something there. I call these "finally features." Things like supporting dark mode, scheduled posts, an iPad app, deleting one photo from a carousel, etc.
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This is just one more reason why Facebook & Instagram will continually decay over the next few years as they are replaced by services like Tiktok that understand how to be data driven properly. Some of the #1 long tail keywords tied to any brand are “brand for iPad”!
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