Consumers reporting heightened financial anxiety are more likely to shop secondhand because they have to, as are baby boomers, who increasingly report shopping secondhand due to affordability concerns.
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Despite marketing efforts that generated buzz, particularly among Gen Zers, two of the most popular resale platforms, eBay and Poshmark, have been relatively stagnant in purchasing consideration over the last year. morningconsult.biz/3JoN3gm
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78% of secondhand sellers are also buyers. Since there are more buyers than sellers, and sellers also tend to buy, resale’s growth depends on pulling more sellers into the fold. morningconsult.biz/3JoN3gm
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Just 19% of U.S. voters say the United States isn’t doing enough to halt Russia’s invasion of Ukraine, down from a high of 37% in early March. morningconsult.biz/3CvhNa1
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According to our latest data, University of Alabama quarterback Bryce Young’s deal with Keurig Dr. Pepper Inc., which included a cameo in a national TV commercial, was the most well-known NIL deal. morningconsult.biz/3Dgiu92
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Americans were asked if they believe the NCAA and the college sports system are going in the right direction or are on the wrong track:
Right Direction: 31%
Wrong Track: 23%
Don’t Know/ No Opinion: 46%
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According to our latest data, Americans’ support for college athletes’ profiting off name, image and likeness remains stable. morningconsult.biz/3Dgiu92
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NCAA sports fans were asked if they believe the NCAA and the college sports system are going in the right direction or are on the wrong track:
Right Direction: 29%
Wrong Track: 26%
Don’t Know/ No Opinion: 25%
morningconsult.biz/3Dgiu92
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According to our latest data, 25% of Americans have sold secondhand products in the last three months. morningconsult.biz/3JoN3gm
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In our latest, & I set out to evaluate the NIL landscape. Are NIL campaigns grabbing consumers’ attention? What’s worked so far, and what hasn’t? What does the future hold?
We spoke with commissioner, , and more.
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An overwhelming majority of Americans and self-identified NCAA sports fans have not seen, read or heard about any of the 10 tested NIL deals featuring prominent male and female Division I athletes, according to our survey conducted earlier this month. morningconsult.biz/3Dgiu92
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Of 10 major NIL deals tested in a survey, Bryce Young's tie-up with Dr. Pepper had the highest awareness among college sports fans.
morningconsult.com/2023/01/26/stu
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Awareness of major NIL deals among Americans:
Bryce Young (Alabama) / Dr. Pepper: 18%
Caleb Williams (UCS) / Beats by Dre: 16%
Suni Lee (Auburn) / Amazon: 14%
Quinn Ewers (Texas) / Wrangler: 13%
Paige Bueckers (UConn) / Crocs: 13%
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Saving money is the leading motivation for resale shoppers, with 92% of Americans saying it’s why they choose to shop secondhand. morningconsult.biz/3JoN3gm
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18 months into the NIL era, athletes, fans and brands are mostly happy ... but messiness remains.
New on (w/ ).
Insights via , , , , , others.
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U.S. consumer confidence is headed lower again. Tracking it every day
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Here’s the share of Americans who believe collegiate student-athletes should be able to profit from each of the following:
Brand Endorsements: 58%
Licensed Products: 59%
Autograph Signings: 54%
*As of Jan. 2023
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Consumers’ participation in the resale market is virtually identical to where it was last spring: 42% of Americans have made a secondhand purchase in the last three months. morningconsult.biz/3JoN3gm
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NEW: A majority of Americans support allowing collegiate athletes to profit from brand partnerships (58%), licensed products (59%) and autograph signings (54%) under the NCAA’s updated name, image and likeness (NIL) guidelines. morningconsult.biz/3Dgiu92
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18 Months Into the NIL Era, Athletes, Fans and Brands Are Mostly Happy. But Messiness Remains morningconsult.biz/3Dgiu92 via &
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In our monthly Return to Normal series, 3 in 5 Americans feel comfortable flying domestically, while 3 in 4 feel fine staying at a major hotel chain, new records for both categories. morningconsult.biz/3S5emOU
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More and more jobs are being impacted by layoffs in the tech, media and financial industries, driving up feelings of job insecurity among high-income workers. morningconsult.biz/3zj29fx
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Efforts to boost trust of social media platforms among consumers have had mixed results, with trust dipping the most for the two social platforms used most heavily for news consumption: Facebook and Twitter.
View more: morningconsult.biz/3iXtroT
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Steven Spielberg is America’s favorite Hollywood director, with a net favorability rating of 71. morningconsult.biz/3XXT9Zt #oscars95
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About 3 in 5 NFL fans say football is “unsafe” following the Damar Hamlin incident, per our new survey. morningconsult.biz/3XPUCRu
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Former South Carolina Gov. Nikki Haley, who once served as Trump’s ambassador to the United Nations, has recently suggested she will soon make a decision about whether to enter the 2024 contest. Just 3% of the party’s potential electorate is in her camp. morningconsult.biz/3WcwPtZ
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Americans’ Favorite Hollywood Directors:
1. Steven Spielberg: 71
2. Clint Eastwood: 62
3. Ron Howard: 55
4. Tim Burton: 51
5. Martin Scorsese: 50
*Net favorability among U.S. adults
morningconsult.biz/3XXT9Zt
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Would you say that things in the United States are heading in the right direction, or have they pretty seriously gotten off on the wrong track? morningconsult.biz/3DxJTla
Right Direction: 31%
Wrong Track: 69%
Updated 01/23/23
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As the #NFL’s postseason heads toward next month’s Super Bowl, about 3 in 5 Americans (61%) feel OK attending a sporting event in mid-January, a new high for the category. morningconsult.biz/3S5emOU
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With “Avatar: The Way of Water” bringing plenty of consumers to movie theaters, 7 in 10 adults feel comfortable going to the movies as of the end of December — a 6-point increase since late October and a new high for the category. morningconsult.biz/3S5emOU #AvatarTheWayOfWater
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In our monthly Return to Normal series, 3 in 5 Americans feel comfortable flying domestically, while 3 in 4 feel fine staying at a major hotel chain, new records for both categories. morningconsult.biz/3S5emOU
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James Cameron, whose blockbuster sequel “Avatar: The Way of Water” continues to dominate the box office, ranks highly among both Americans overall and avid U.S. film fans with net favorability ratings of 46 and 62, respectively. morningconsult.biz/3XXT9Zt #AvatarTheWayOfTheWater
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President Biden’s standing with voters over his handling of COVID-19 ticked up slightly over the past month, with a net approval of plus 4 (49% approve, 45% disapprove). morningconsult.biz/3mdc7eR
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In our monthly Return to Normal series, more than 50% of Americans think employers (52%) and businesses (51%) should require #COVID19 vaccines for the first time since October 2022. morningconsult.biz/3mdc7eR
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In our 2021 survey, 51% of registered voters supported Facebook's choice to keep Trump’s suspension intact through Jan. 2023, when he'd be eligible for reinstatement if Facebook concludes that “the risk to public safety” his presence poses “has receded.” morningconsult.biz/3HfbN9w
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26% of Americans are “very concerned” about the coronavirus, the highest share since August 2022. Concern among baby boomers reached its highest level (28%) since August as well. morningconsult.biz/3mdc7eR
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More and more jobs are being impacted by layoffs in the tech, media and financial industries, driving up feelings of job insecurity among high-income workers. morningconsult.biz/3zj29fx
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Steven Spielberg is America’s favorite Hollywood director, with a net favorability rating of 71. morningconsult.biz/3XXT9Zt #oscars95
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Lower-income workers are feeling more confident. In January, the share of employed Americans from households earning less than $50,000 annually who expected a pay loss fell to 11.6%, from 15.3% in December. morningconsult.biz/3zj29fx
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