Logan Hall ‏@LordOphidian May 8

@monkbent correct, but history would point at Apple killing the Beats brand if they purchased them, so what would the point be?

Josh Centers ‏@jcenters May 8

@monkbent And comfort, which usually never enters the headphone discussion.

Jason. ‏@overlayered May 8

@monkbent I think people are just finding it surprising, given Apple's usual dedication to engineering. Not really Beats calling card.

Brendan Shanks ‏@RealMrPippy May 8

@monkbent But unlike Beats, Apple provides *all* of those attributes in their products

John W. Solomon ‏@JohnWrede May 8

@monkbent power of understanding your consumer and branding

Ben Thompson ‏@monkbent May 8

@RealMrPippy most people prefer "wrong" sound

nougatmachine ‏@nougatmachine May 8

@LordOphidian @monkbent Why would Apple to sell gear to be used on non-Apple devices? Will AppleBeats phones use a new proprietary port?

Logan Hall ‏@LordOphidian May 8

@nougatmachine @monkbent You can use the EarPods on non-apple devices… so I doubt that would be an issue.

Brendan Shanks ‏@RealMrPippy May 8

@monkbent Most people also prefer “wrong” colors on a display (like over-saturated Samsung OLED), but Apple (+ Google) don’t play that game

Johnny Noble MDent ‏@johnnynoble May 8

@monkbent So true. It's the whole subjective experience that counts.

James Hill ‏@jameshilltaiwan May 8

@monkbent I'm like meh over the headphones, though I'd love it if they bought a cable company whose products don't snap every 5 seconds

Ben Thompson ‏@monkbent May 8

@jameshilltaiwan no kidding.

James Hill ‏@jameshilltaiwan May 8

@monkbent insert Samuel L Jackson <If I see "this device may not be supported" one more time/> meme here

James Hill ‏@jameshilltaiwan May 8

@horwitzjosh @monkbent Anyone know what the cables are like on a pair of Beats? I've only purchased knock-offs from Phuket :P cc @jonrussell

Anthony Flores ‏@tonyflo May 8

@monkbent fits in well with your last piece about Apple retail, Angela, and their deeper foray into cool/fashionable/wearable computing.

Steve Perry ‏@stevemarkperry May 8

@monkbent same with a lot of things; cars, bikes etc. Most will choose style over function unfortunately.

Matthew Guay ‏@maguay May 8

@jameshilltaiwan That'd be a more exciting potential than anything else from Beats. @monkbent

James Clark ‏@Ronin_Jim May 8

@monkbent Sad but true Beats headphones are a victory of precisely that fact. What a shame.