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Jan 17

Time for our predictions and convictions! Based on our combined 25+ years of experience in web3 working with dozens of brands, Mojito has a few predictions about where it’s all headed in 2️⃣0️⃣2️⃣3️⃣. In short– if '22 was for NFT speculation, '23 will be NFTs as ‘digital products’.

110

Cookie Settings on every site is creating consumer awareness abt data usage, and negative vibes of having one's data used in unknown ways. It's also mostly being collected by 3rd parties; not for brand consumer benefits like user customization, but for ad targeting. Enter: web3

Feb 3

Every brand will have a custom secondary market. Take

@eth_porsche

's site - as one of the world's biggest luxury brands they should own their whole #DTC experience and reward their community with trust, zero fees, and beautiful secondary UX instead of pushing to a 3rd party site

Our cofounder

breaking down web3 DTC marketing at

@nftnow

's seminal *web3 village* event The Gateway at Miami Basel '22 with

Check the full panel below ⬇️⬇️

Quote Tweet

nft now

@nftnow

Feb 3

How does web2 marketing differ from web3?

@amandacassatt breaks it down

Watch the full panel: youtu.be/d3qu5KQJGCs

1:10

735 views

Feb 3

The web3 landscape will be unrecognizable a year from today. A better user experience, significant brand adoption, and the DTC revolution is coming fast. Don't miss it!

Feb 2

Brands use Mojito to engage audiences with Free NFTs. 🍃 Low cost, low risk, high reward potential 🍃 Reward your existing audience and access their wallet data! 🍃 Attract new users with free offerings 🍃 Gamify engagement with trophy-like NFTs

🍃Earnables🍃 Incentivize engagement with free NFTs whenever a user completes a quiz, mini-game, referral, etc.

🍃Free Drops🍃 Do a first-come, first-serve online giveaway, available first for your core audience before publicly open. These can be holiday gifts, coupons, or free-tier membership passes.

🍃Proof of Attendance🍃 Gift NFTs to in-person or online event attendees as digital collectibles for future posterity, bragging rights, or even access to tiered rewards.

Brands use free NFTs for one-off, no-strings activations or build on them with follow-on utility and programming. Here are three ways brands are using NFTs to engage their audience:

Everyone from web3-native

@goblintown

to consumer giant

and even

@Reddit

have demonstrated the potential for engaging communities and building wallet lists with free NFTs.

Selling NFTs is risky in these market conditions (hang in there,

@eth_porsche

!) But free NFT giveaways can be low-risk, high-reward opportunities.

Innovative brands are quietly building their wallet lists and token communities *now*, in the bear market, and their secret is cheap, simple and scalable: Free NFTs !!!

When consumers 'connect wallet,' brands can see all their other onchain brand affinities and total spending habits. When consumers own NFTs, brands can deliver token-gated benefits to drive engagement and commerce.

Brands that will be the winners of this #DTC revolution are the ones who see its potential to not only supplement their existing business, but offer entirely new kinds of value to their consumers. (3/3)

Those that have succeeded in making the web3 leap like

and

have all done so in different ways – sometimes it’s through membership, sometimes it's through loyalty and rewards, sometimes it's simply through a new digital product line. (2/3)

It’s certainly not a straightforward to simple step for a global brand to integrate blockchain technology into its existing framework. (1/3)

Consumers benefit from utility and perks, or from resell potential from a liquid ‘always-on’ market. The brand or creator benefits from transaction volume via embedded royalties… in the words of Charlie Munger, “show me the incentive and I’ll show you the outcome." (3/3)

In the traditional sense of #DTC, the financial relationship comes down to a “buy now” moment. With #web3 and #NFTs, it is a ‘buy into now,’ with a value exchange loop that doesn’t end; brand and consumer are intertwined by shared incentives to create value for each other. (2/3)

🍃 The vision for #DTC was always for brands to create and sustain lasting relationships directly with their consumer. Instead of a consumption-based relationship with the consumer, in #web3 brands and consumers “win” together in a more participatory model. (1/3)

Web3 data is much more interesting and powerful because it’s ‘open’ and tied to a consumer’s wallet address on-chain. Take a look at what other digital products they own, from which brands, and how they’re spending their money across all of crypto. (3/3)

Normally, brands have virtually no idea what customers are doing outside their four walls. This means rich customer data is splintered into silos across each brand’s incomplete picture, with no brand able to deliver an optimal experience for lack of full visibility. (2/3)

🍃 There are rich new consumer data insights in web3. Direct-to-consumer brands obsess about ‘first-party data’, essentially proprietary insights they glean about customers through their browsing and buying habits within their own ecosystem. (1/3)

This is also a low-effort way for brands to sustain a lively and engaged community: peer-to-peer brand discussions rather than more unidirectional engagements on Instagram and Twitter posts.

Token-based brand communities represent ‘fellow owners’ who are actively and organically interacting with each other about the brand in places like Discord and Telegram.

🍃 NFT communities are dynamic peer-to-peer brand engagement groups. NFTs not only offer a new kind of #DTC relationship for brands, but also for consumer to consumer. (1/3)

They see #NFTs improving that program by making loyalty ‘stamps’ ownable, and gamifying engagement in exchange for tradeable benefits like discounts and offers. As all marketers know, it’s always more cost effective to retain an existing customer than to acquire a new one.

🍃 NFTs are powering supercharged loyalty programs. NFTs don’t have to be pricey to be effective.

@Starbucks

is moving their 50-million-person loyalty program, which generated $15 billion in revenue last year, over to web3 platform 'Starbucks Odyssey'.(1/2)

The leading brands are adding custom secondary markets to their sites to retain traffic, stickiness and margins through a complete buying experience for consumers.

and

have generated $5m and $4m from secondary, respectively, and

has earned more than $90m in royalties alone.

Web3 native brand

has generated 10s of millions in primary sale revenue, and more than $100mm in secondary royalties. That’s a new business model, and major traditional brands have noticed.

🍃Secondary markets in #web3 are new ongoing revenue streams. Consumer brands today rarely capture any value when their items are resold. Unlike physical products, NFTs can have ‘royalties’ that ensure a fraction of future resale is sent to the brand automatically. (1/3)

Based on this early success,

is now launching its own platform .SWOOSH to sell digital shoes and jerseys that also unlock access to events, physical products, and co-creation opportunities.

🍃Brands are creating their own web3 platforms, not just products. Consumer giants like