"70% of Aerie's digital revenues came from markets where had a brick-and-mortar presence... where we have presence, digital pops in big way"pic.twitter.com/eWps7W7OSi
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"So why is Amazon focused on growing its physical presence? ...seeing an uptick in online sales in regions where it has a physical outpost"pic.twitter.com/VFWvinRJVb
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WMT online traffic is much higher as % of AMZN traffic where it has denser store base. Yes other variables at work, but story is consistent.pic.twitter.com/KISa04MnZl
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"Nordstrom said at the WWD conference that when the chain opens a new store in a market, online sales there get a 20% lift"pic.twitter.com/HGgAh76hpp
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I guess a few token jobs make people feel more comfortable with not shopping locally. Soon we will all live in company towns.
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Omnichannel beyotches!
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Why do you think this is?
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2/ Efficient distribution will always be a necessity and they are only recently realizing they have no better mousetrap than WMT, UPS, etc.
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1/ I freely acknowledge I haven't done the research, but Amazon's model has always seemed flawed and dependent on Wall Street good graces.
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An old idea that still works. Who knew.
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Internalizing externalities yo
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