Matthew KobachOvjeren akaunt

@mkobach

Head of Social Media (+ and ) • Mostly tweet observations about life disguised as observations about marketing, content, and creativity

New York, NY
Vrijeme pridruživanja: studeni 2013.

Tweetovi

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  1. Prikvačeni tweet

    I spent a few years working on a PhD to examine how people use social media. Here’s the one sentence summary of what I found: People treat social media interactions the same way they treat real-life interactions: Helpful people are valued whereas self-serving people are ignored.

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  2. proslijedio/la je Tweet
    prije 6 sati

    Ah! This was me - one of my favorite things to tell teams. Hashtags are like accessories, too many or the wrong ones can make you look like a clown.

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  3. There is no one better at storytelling via social media than His posts are a masterclass. Don’t believe me? Read his last 11 Instagram posts on and tell me I’m wrong:

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  4. A Twitter employee shared this best practice with me several years ago and it’s stuck ever since: Use a maximum of two pieces of clickable text per tweet. This includes links, hashtags, mentions, and cashtags.

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  5. Playing to your strengths is just as important as knowing your weaknesses. Both as an individual and a brand.

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  6. 5. velj

    Change what you eat, change your body Change what you do, change your relationships Change what you consume, change what you create

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  7. 5. velj

    Your brand’s organic social media posts are advertisements, so make them as easy to consume as possible. When was the last time you went out of your way to consume an ad?

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  8. 4. velj

    Social media is not a dumping ground Social media is not a dumping ground Social media is not a dumping ground Social media is not a dumping ground Social media is not a dumping ground Social media is not a dumping ground Social media is not a dumping ground

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  9. 4. velj

    How to instantly become more charismatic: Leave your phone in your pocket when you’re having a conversation with someone. That’s it.

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  10. 4. velj

    Have you ever had to write a boring post and couldn’t find the wording to make it sound remotely interesting? Try this: Explain it to your best friend via text. That’s your new rough draft.

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  11. 4. velj

    Just because it’s “free” for your brand to post on social media doesn’t mean it doesn’t cost you anything

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  12. 3. velj

    Social media marketing is the combination of traditional marketing and interpersonal communication Don’t sacrifice one for the other

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  13. 3. velj

    Capturing content at a live event is like calling a play during a football game: Go to the line of scrimmage with a plan, but have the option of calling an audible based on what the defense is doing. Flexibility at live events is key to capturing the best content possible.

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  14. 3. velj

    The Google Super Bowl ad already has over 1m views on Twitter alone When you create something that resonates, people will search it out to share it

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  15. 3. velj

    Are the ads this year better or worse than usual?

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  16. 3. velj

    Sprint flew to the Super Bowl for his latest sponsored post

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  17. 2. velj

    The presentation of the idea is just as important as the idea itself

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  18. 2. velj

    Want more interesting things to say? • Do more interesting things • Read more interesting books • Talk to more interesting people

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  19. 2. velj

    Three skills that pay lifetime dividends: • Being able to effectively sell • Being able to effectively write • Being able to effectively public speak

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  20. 1. velj

    Your pinned tweet is an extension of your Twitter bio Pin something that lets new followers know what type of content they can expect from you or your brand

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  21. 1. velj

    When do you use the bathroom while watching the Super Bowl?

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