I felt the same way until I learned the reverence some people hold for Gartner's 
m
agic. Now I believe it was designed to be a brand, that is, a divider between those who "get it" and those who don't.
When I see a term like "Gartner magic quadrant", I have to believe it was designed to be unclear.
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Interesting! Definitely get that it’s highly regarded. I suppose what I’m responding to is how it’s using a scientific/mathematical idea alongside a “just trust us” idea. Not saying it’s bad, necessarily, just struck by the intentional design choice.
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