I am delighted to have been featured on this SEMrush post, amongst some fantastic SEOs like ,…lnkd.in/gubrZtb
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Matt Janaway
@MJanaway
CEO of . We've driven growth for 100% of our clients. Techie with a passion for #startups. #author, #SEO, #contentmarketer.
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Content marketing addresses the pain points and challenges of your target audience
To turn website visitors into paying customers, you need to offer content that addresses their pain points.
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Is your business struggling with local lead generation?
Effective local lead generation doesn't have to be complicated and overwhelming. Follow the tips and examples in this guide to get warm leads...
READ:
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The kind of trust and credibility you get from social proof in marketing is priceless.
Since social proof matters to your potential customers.
So you should value it too.
Our logic tells us that if someone else we know is using or recommending a service or product, then it must be good, or at least worth trying.
✅ Word of mouth recommendations.
✅ Influencer Marketing.
✅ Testimonials.
✅ Product reviews.
They all build social proof.
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Why does social proof matter so much in marketing? 🤔
And where does it actually come from?
Here's the definitive answer...
People look to other people for advice, comfort and solutions to problems.
It's that simple 👌
Having a content marketing strategy with SEO in mind allows you to attract traffic for free.
If you rank well for the right search queries, you can bring visitors and potential customers to your virtual doorstep.
Granted, ranking takes time & money. But it's worth the effort.
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Knowing how content marketing drives sales should be on every fledgling company’s checklist. Read this guide to learn how to create a profit-generating content marketing strategy:
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High seller ratings are powerful - they build immediate trust with customers.
For sellers online, qualifying for top seller ratings is important.
Don’t ignore any opportunity to build both trust and increase conversion.
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Why do star ratings work?
⭐ Seller ratings indirectly improve your Google Ads Quality Score, lowering PPC costs
⭐ They increase click-through rate (CTR) by as much as 17%
It's time to work on getting high-star ratings for your business.
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Star ratings attract people.
We’re talking about those seller ratings that are depicted in gold stars next to Google ads.
And they work because they:
⭐ Signal trust
⭐ Increase conversion
⭐ Drive down advertising costs
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Gone are the days of keyword stuffing and black hat SEO tactics - not that I’d ever endorse those anyway.
The best SEO is integrated into the best content practices. 👍️
Avoiding a strong content strategy for SEO is like driving a car without an engine in it 🚗
It may be nice to look at.
And you may think it will get you to where you want to be.
But it’s not going to go anywhere 😅
People aren’t always going to be ready to buy today.
But your blog means you’re gonna be at the top of the list when they are ready.
So get writing! ✍️
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Blogs aren’t a waste of time because they get your potential customer onto your website, whether they’re ready to buy or not.
✅ They build trust
✅ They position you as an expert
✅ They improve your website’s SEO
✅ They build brand awareness by showcasing your expertise
It would take you 15 hours to read everything on my blog.
And that’s a good thing.
Because you won’t want to read every article, but you will want to read the ones that answer your questions.
And that’s the whole point.
Check out my blog on:
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You can learn how to start affiliate marketing with no money and without spending hours on countless online courses. Read this guide for the steps, tools, and tips you need.
👇️👇️👇️
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👉️ In building good landing pages, speed to checkout, seamlessness and simplicity is what you should be aiming for.
Your conversion rate will thank you for it. 🙏
Building a good landing page can seem like a mystery until you nail it.
But really it comes down to this.
Less is more.
Focus on breaking these pages down to the bare minimum.
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Content marketers can’t always be the judge of their own efforts.
You won’t always have the best ideas, every day.
But that doesn’t mean you don’t post the ideas you have.
After all, consistency and showing up is key.
Content marketing tip - Get out of your own way.
If you tend to judge your own ideas and content so harshly that most content will never make the cut, maybe it's time to stop doing so.
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A rockstar digital content strategy is your roadmap to marketing success. This post includes steps, tips, and examples to create a winning content strategy.
Learn more here :
When you’re clear on your themes but open to evolving, adapting and updating your content strategy with any changes.
You’ll have yourself a content strategy that remains fresh, current and relevant.
Your business will change and evolve over time 🕰
So it makes sense for your content to change and evolve too.
It may take plenty of revisions and reviews to get it right with brand consistency.
But strong brands.
Are consistent brands.
Brand consistency goes a long way 👏
The key to brand consistency lies in making sure your brand’s messaging remains consistent across ALL touchpoints.
That means consistency across visual assets, in your copy, and in all of your brand communications.
Content without a content publishing strategy is a drop in the ocean. Here’s how to create a content publishing strategy that maximises each post’s reach.
Read more here 💡:
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Brand voice contributes to brand success.
Make sure you devote as much effort to developing your brand voice as you do on the rest of your brand.
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Quick marketing tip: Email lists are yours for the keeping.
Capture your customers’ email addresses, in exchange for value.
Nurture a relationship with them off of social platforms that you don’t own.
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Every other platform you post on, you don’t own.
If Facebook or Instagram were to shut down your account, you’d lose all of your following, just like that 😬
You’d have no way to contact them.
You must have something to connect with your audience, such as an email list.
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A great tip for your brand:
Make sure your brand voice is consistent.
Have the same style, tone, and most importantly, the same personality across all your marketing channels!
AVOID THIS -
You’re sending out two very different messages about your brand if:
✔ you’ve got a super lively social media presence
❌ but your website has formal, stiff corporate language
Contrasting messages confuse your audience and can even put off potential customers.
Learn how to become famous on social media by understanding the strategies, best practices, and tools for all social networks. This is an actionable and comprehensive guide.
Click this useful link here :
To make your brand social-media-ready, you need to put a human face on your website.
A simple author page or “About The Team” page on your blog with your actual photo helps brand recognition on social media and adds trust to visitors reading your post.
marketinglabs.co.uk/about/the-team/
Prominent figures in usually have their own blog or website where they publish high-quality, educational posts.
Blog posts not only showcase your expertise but they also boost your credibility.
Never count blogging out.
Keep thinking about delivering value.
And your brand will deliver value that goes beyond price. ☺️
A brand voice...
✅ Makes you instantly recognizable
✅ Helps you stand out
✅ Humanizes your brand and creates an emotional connection.
Your brand should stand out with a distinct brand voice.
Distribute it through your content marketing.
And you're on your way to competing.
What makes a brand stand out from the competition?
Well, according to consumers surveyed in a Sprout Social report, the top 3 factors that determine which brands stand out for consumers are:
✅ Memorable content
✅ A distinct personality
✅ Compelling storytelling
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Take the stress out of creating a topic cluster strategy for SEO. Learn the top 10 best practices to supercharge your content cluster strategy in this post.
Check out this helpful link 👉️👉️👉️:
If you want to grow your agency to £1M AR do the following…
Focus on delivering performance.
Focus on delivering performance.
Focus on delivering performance.
Oh, and make sure you’re also:
Focusing on delivering performance.
It’s that simple.