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How do you make new-to-world innovations comfortably familiar, while still distinct?⁠ ⁠ In Productive Tensions, Christopher B. Bingham and Rory M. McDonald explore how leaders can recast innovation's toughest trade-offs.⁠ Learn more: bit.ly/366gvGS

Familiar vs. Novel

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How do we frame innovations in ways that garner resources, attention, and traction?

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1. Emphasize the familiar and de-emphasize the novel 2. Describe the familiar more generically and the novel more specifically 3. Emphasize the novel and de-emphasize the familiar

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1:03 PM · Apr 16, 2022