Evan Erwin

I don't quite follow the logic. WotC will earn money. More players will be able to afford cards to play the game. What parts of those are terrible?

When they decide this is the best way to sell Magic, and LGS's stop existing or rather Magic focused ones do, which means the same, no more play space/events.

Double, triple, quadruple dip until it becomes unsustainable, savagely predatory, create more ill-will & lose luster. The worst is what it represents for Hasbro - this will set a new bar for expected sales. A bar that they then must top, again & again. It leads to bad decisions.

In my experience, LGS's take advantage of consumers by gouging the prices on premium products far above MSRP. I've never been able to buy a FTV product at MSRP. From that perspective, Wizards may be protecting its consumers from bad LGS behavior.

Well considering what you just said has never happened...I seriously doubt it. IE: Learn what gouging actually means.