2/There is no difference in the brain's perception of value between acquisition of material resources, and acquisition of information.
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3/The brain is wired to automatically respond to and encourage acquiring value by rewarding itself with a slew of chemicals, incl. dopamine.
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4/Just as with sex and food, we respond automatically to novel information with an almost imperceptible urge to acquire it.
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5/Novel information is at play everywhere, from the news, to "likes" on social media, to TV series plots, to this very post you are reading.
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6/This "loophole" of the brain was discovered by humans centuries ago but modern technology has brought it to its most profitable apex.
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7/Companies have shifted to digital content/products: cheap to produce and distribute, short/renewed life cycles, same effect as material.
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8/Many people spend almost the entire day on screens. They volunteer themselves as consumers and the digital marketplace takes care of them.
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9/The supply of digital content is now unlimited, and the winners of the game are those who engage the monkey mind most, and most reliably.
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10/It's not just about attention and choice: Being surrounded by screens w/ Internet access is like being surrounded by food all the time.
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Replying to @mistermircea
Is there evidence that earlier, "analogue" generations were more mentally present on average?
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A case could surely be made that there was less opportunity for absent-mindedness but it would vary depending on culture/social class/etc.
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