Consistency is a crucial aspect of growing a brand. You can diverge from your normal content, but even those diversions have to make sense with your brand. The further your brand grows the less you can diverge.
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This is a pain for large accounts, but the best ones still adhere to the rule. When
@AJA_Cortes tweets pictures of cats or when@EdLatimore tweets coffee and crack jokes, it's to allow a bit further diversion in other aspects of their content1 reply 0 retweets 1 likeShow this thread -
This is a critical tool for their content, so they do not end up stuck in one silo
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Unfortunately, as I said they can still only diverge so far. And for this reason - as much as I love their content - I enjoy medium-sized accounts more. They have the freedom to diverge and show more aspects of themselves.
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The accounts that are taking advantage of this freedom the best are:
@mistermircea@artfulfuture@Supreme_Owl_FTW@MimeticValue They are a full depiction of the person behind the screen rather than a taste in the form of a brand3 replies 0 retweets 3 likesShow this thread
I'm far from it, but appreciate the inclusion; it encourages the right direction. Thank you.
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